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Regain Hearing is a private hearing clinic specialising in hearing loss. They are award-winning audiologists based in London, Essex, and Kent who provide several services, including earwax removal, hearing tests, tinnitus hearing tests and hearing protection.

Objective and Our Services

Regain Hearing’s long-term goal is to be the market leader in the audiology sector. But when they joined us in 2019, their site was only getting 1,000 visitors per month. As a first step, they set a modest target of reaching 22 leads per month within 12 months.

To help them reach this goal, we spent the first two months of the campaign building a new website for Regain Hearing to ensure we would have a well-optimised website that would convert traffic into leads. We then agreed to provide Content Marketing, SEO, Google Ads, Paid Ads and Organic Social Media management on an ongoing basis.

The Strategy

Regain Hearing has ambitious goals to be a market leader in its sector. Before starting with us, their website was generating no leads, and the business relied on local traffic. We recognised that they would need a new website, so we spent the first two months of their campaign building this.

This was a strategic decision to ensure there would be no wasted PPC ad spend once we set our ads live and to increase revenue generated from their website sales. The client was doubtful that PPC could be profitable for them based on their previous experience, and we knew a strong website conversion rate was a necessary first step to ensure we could hit the client’s goals.

Our PPC campaigns had a tight budget spread across many locations, so we knew we would need to be very surgical in our targeting. We set location targets around their five branches with tighter radius in the more populated areas (e.g. Eltham, where we limited location to the SE9 postcode) and wider radius in the less populated areas (one of our best-performing locations was actually “all of Kent” for their Kent branches).

We identified their most profitable keywords for our client included “hearing aids,” “wax removal,” “hearing tests,” “tinnitus,” and other bottom-of-the-funnel terms searched for by potential customers. We optimised the website for search using these keyword phrases.

During our research, we identified that wax removal was no longer available on the NHS, providing us with an opportunity to push for business in this market. We anticipated that there would be a high demand for this service and that slower competitors wouldn’t have spotted this void or thought to target it because of the lower average order value of “wax removal.” The client confirmed that wax removals were often booked by people with hearing problems and therefore had a good conversion rate to hearing aid purchases.

We prioritised focusing PPC ad spend budget on search terms relating to ear wax removal and optimised campaigns to focus on target demographics. Once we gathered enough data, we could spend the budget more efficiently — applying bid adjustments and iterating versions of our ad copy to be highly targeted towards our target customers.

Increasing the budget was a key strategic component to achieving the lead target and increasing the client’s market visibility. The business continued to gain more leads at the same cost per conversion, and we began to allocate the new budget to the top-performing campaigns and expand our reach.

The Results

Our initial target was 22 leads per month by month twelve. By month five, we had already smashed our target out of the park and achieved 83!

With three months spare, we hit 219 leads, overachieving our initial target by nearly 10x. Our client increased the ad budget, but we managed to reduce the CPA by 64% from £60.06 in month 1 to just £21.73.

We increased the conversion rate from 3.22% in month 1 of the campaign to 8.85% in November 2021. The campaign saw a 334% total increase in leads in the first 12 months. This translated to a 534% increase in revenue for the business, as average order values also increased.

The graphs and images below show our campaign’s successes in more detail:

In two years, from December 2019 to December 2021, we increased total traffic to the website by 1,090%, organic by 2,738%, paid by 407% and social by 1,543%.

Traffic increases from December 2019 to December 2021

Organic increases from December 2019 to December 2021

Paid increases from December 2019 to December 2021

Social increases from December 2019 to December 2021

Goal completions increased substantially between December 2019 and December 2021

Directly reported Google Ads conversions, between December 2019 and December 2021

The image above shows the site’s performance in December 2022 compared to when the campaign started in December 2019. Monthly users have increased from 1,000 to 16,000

Featured In The Daily Mail

As part of our ongoing Digital PR work for this client, we networked with several prominent journalists to achieve coverage. One of our target publications was the Daily Mail, which is widely read by our client’s target audience.

We got in touch with a journalist from the Daily Mail and explained our client’s expertise in the field of audiology. When our contact at the Daily Mail decided to write a piece reviewing health products, he asked our client to give an expert quote, which he was happy to provide!

Mentions like this, on national news sites, are brilliant for earning credibility and demonstrating thought leadership. You can see our client in the Daily Mail in the images below:

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Our client is a renowned private hospital based in London, known for being one of the UK’s largest independent charitable hospitals. Despite the industry’s strict regulations and the hospital’s size, we overcame several challenges to deliver exceptional results for our client.

Our Objective

The client was getting a good number of website visitors, but many of them were leaving the site without converting. So we wanted to improve the conversion rate of their website. At the same time, the client wanted to reduce the cost of acquiring every customer.

How We Achieved It

The Package

We started a large marketing campaign. We partnered with the client’s web development agency to ensure we launched their new site with best SEO practices in mind. This contributed to the new site performing exceptionally well, as we could hit the ground running.

The Strategy

By working closely with our client and drawing on our industry knowledge, we could provide a comprehensive digital marketing solution that surpassed all expectations. Our collaboration resulted in a successful campaign that met our client’s needs and helped improve the online presence of one of the UK’s leading hospitals.

Improving on-site content was a key strategy to increase ranking and traffic. We focused on a people-first approach, researching what potential patients were searching for and avoiding medical jargon such as “cholecystectomy”. Instead, we used language our audience would search for, like “gallbladder removal” or “gallstones treatment”.

By taking this approach, we ensured that users wouldn’t be overwhelmed or discouraged by the content on the website. This approach was applied to the entire website.

The Results

We quickly grew their digital presence from very poor to one of the most visible private hospitals in London online, generating a huge increase in inbound enquiries cost-effectively.

Website Visitor Wins

Our strategy quickly resulted in significant ranking gains on Google, with several blog posts becoming incredible performers. For example:

• What is a fibro scan? was consistently our top performer, earning 4,559 site visitors per quarter as of April 2021.
• The blog post Are you having a gallbladder attack? saw a massive increase in site traffic from quarter to quarter, from 552 sessions to 3,381. It also ranked on the first page of Google for 30 different keywords, with some improving their position by up to 39 places.
• Bench press: How to avoid injury was one of our most consistent traffic drivers, regularly delivering ~3,000 sessions per quarter.

Original Research

We stayed current and saw a chance to inform people about private healthcare versus NHS. After COVID lockdowns were lifted, NHS backlogs were at an all-time high. We surveyed people on choosing private healthcare instead of waiting potentially years for medical treatment. We shared our findings in a blog.

To capitalise on the survey, we then wrote a blog titled, “Private healthcare versus the NHS: Which should you choose?” In five weeks, this blog shot to the top of Google for 325 highly-targeted keywords.

Our Backlink Strategy

We partnered with bloggers in the London area who featured more luxury-style content. We also targeted publications that were regularly read by our target audience. As the client’s audience skewed older, we investigated publications such as Reader’s Digest, which resulted in us publishing two articles. These were featured online and syndicated in the Reader’s Digest newsletter.

What Happened in the Long Term?

Our work achieved fantastic results for the client. We spent time writing Google Ads, building new pages for under-marketed services like urgent care, and improving the visibility of profitable services that previously had zero traffic. Creating new content attracted readers to the site and earned 2,400 monthly visitors to our blog on gallbladder attacks.

Some of the highlights of our work include the following:

• A 19% increase in the number of people who saw the client’s ad (1,358,985 people), a 9.75% increase in ad conversions (5,682), and a 17% increase in conversion rate (4.18%) in one campaign.
• A 60% increase in page views for the consultants’ page.
• The shoulder-replacement page went from 0 to 3,200 views a month.
• The percentage of website visitors who completed a specific goal, such as making an appointment or filling out a contact form, increased by over 400%.
• The number of times the website was shown to potential visitors (through ads or search results) increased from 1.09 million to 1.73 million.
• The number of times users clicked on the website’s links in search results or ads increased from 27,000 to 32,000.

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Our client is an aesthetics clinic specialising in non-surgical fat reduction, skin care, incontinence treatments and laser hair removal. They are based in Lincoln, UK.

Our Objective

When our client first joined us, they had been experiencing some exciting growth in early 2021. However, they wanted to “take Lincoln by storm” by boosting their organic presence and challenging their competitors. Another aim was to expand their client retention levels and increase their upsell opportunities. Our objective was to increase traffic and improve the conversion rate to increase our client’s revenue by 30% in 12 months.

How We Achieved It

The Package

We have been working together on a small SEO and Content Marketing campaign since November 2021. By July 2022, we’d helped our client smash their sales targets and “achieve their best sales month ever”.

The Strategy

While the client’s website did already rank for some relevant keywords, there was a lot of traffic and revenue being left on the table due to limited organic visibility.

Most of the client’s leads were from PPC via Google and Facebook ads, with little direct traffic to the website. We identified that the tasks to prioritise for this client were to carry out a UX Audit, optimise the website, create content and acquire links via content marketing.

To start with, we worked on the client’s website from a technical perspective. This meant a complete SEO Audit to identify and fix any serious issues that might be affecting performance. At the same time, we researched a set of target keywords and mapped them to existing pages on the client’s website. This allowed us to optimise each page for a specific target keyword and played a vital role in helping the client’s website rank for those keywords.

With the foundations laid, we moved on to the website’s content. We rewrote copy to align the website with our target keywords and created a new homepage required to meet our audience’s needs. We improved the site’s internal linking structure and dedicated time to building quality backlinks to support our rankings for competitive keywords.

We noticed many potential customers had questions that needed to be answered before they felt comfortable booking an appointment. To help these potential customers move to the next step in the buying funnel, we wrote blog content and optimised existing web pages to answer those questions clearly. An ongoing email marketing campaign supported this work.

The Results

The results were transformational for our client’s business. We saw immediate improvements to keyword rankings, culminating in three new keywords in the top 10. The organic conversion rate and traffic numbers exceeded expectations every month since the campaign started in November 2021, with May 2022 showing a 309.58% return on investment of their marketing spend.

In terms of conversions, the results were even stronger. New visitors on the site were ready to book a treatment with three times as many organic leads received than forecasted in May 2022. We saw conversions from organic traffic more than double in just five months. As planned, we are hitting ambitious growth targets befitting the client’s business.

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Master the Curriculum is an educational resource website with resources for primary-level maths. Their extensive collection of high-quality and fun learning materials includes maths worksheets and activities. They design their resources to excite and inspire young learners to explore the wonderful world of numbers.

Our Objective

The original website was clunky with a less than ideal user experience for site visitors and a limited ability to drive sales. Having been disappointed by multiple third-party developers who added custom code that proved impossible to maintain, Master the Curriculum approached Thinkplus to redesign and rebuild their website.

The key objectives of the website development project were to:

• Expand the subscription-based model for users
• Improve the website administration for non-technical team members
• Redesign the website to increase conversions and, ultimately, sales.

How We Achieved It

The Package

The client initially started on a medium-sized SEO and Content Marketing campaign. They allocated a monthly campaign budget for rebuilding their website to expand their subscription model. We built the website using the WordPress CMS. After the site launch, the client continued their SEO, Content Marketing and Email Marketing campaign to promote the website.

The Strategy

During the speccing process, we identified that the main challenge of this project was the extremely high volume of existing data in the form of orders, users and products. Not only did these need to be migrated to the new website, but also retrofitted into the new subscription model. To achieve this, we needed to ensure that all existing users were migrated to the new website and assigned the correct membership.

In close collaboration with our client, and after extensive research of the technical solutions available to us, we decided that the WordPress platform offered some excellent plugins to help us reach Master the Curriculum’s objectives — allowing us to both migrate and provide a user-friendly interface for non-technical staff members. We were able to successfully migrate this data into the new platform.

As their website generates a high amount of activity, the client must work on it frequently (several times a day) to upload new resources. A week before go-live, we required the client to suspend any updates on the old website, so we launched the new website with up-to-date data. We planned the website launch during February’s half-term week (as most teachers would not be working and, therefore, wouldn’t have needed to access the website).

To further assist our client, Thinkplus created a library of training videos explaining how to use the new website’s backend for their team.

The Results

During the website build, we imported 27,000 existing customer accounts and transferred 3,200 existing individual products onto the new website successfully.

Following the launch of the website, client feedback was positive. The simpler CMS interface paired with the training Thinkplus provided meant their staff could edit and update the website themselves rather than relying on external developers for small changes.

Since launching the website in March 2021, the site has attracted 200,000 visitors — a 70% year-on-year increase in organic traffic! In addition, the new subscription model has proven a great success, popular with both teaching professionals and parents alike.

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The Tool Store Canada is a family-owned hardware store selling high-quality woodworking tools in Canada. They were initially a physical store only, but COVID-19 forced them to focus more on online sales.

What the Objective Was

The Tool Store Canada reached out to Thinkplus to help them scale their online sales. Their business target was to double total (including offline) monthly sales from CA$100,000 to CA$200,000, with online contributing at least a quarter of this.

Given their small budget, we set ourselves an aggressive PPC target of hitting CA$20,000 per month within six months. When we took on the PPC management (in August 2021), their website was generating CA$17,600 of monthly revenue, with PPC contributing just CA$3000 of this.

How We Achieved It

The Package

Our client started on a medium-sized marketing campaign including Google Ads, Conversion Rate Optimisation and Email Marketing.

The Strategy

Due to a restricted ad spend and limited product range, we established that the only traffic we could really target was highly commercial product-focused searchers and branded traffic. As much as we’d love to target top-of-funnel traffic, provide DIY downloadable guides etc., with the budget available, we knew we needed to be precise and commercially focused on fast ROI.

Shopping campaigns were central to our strategy as we could show searchers the SKUs in stock and price-qualify anyone clicking (thus preserving precious budget). Budget constraints showed us that we needed our shopping campaigns to have incredibly tight product targeting — and target the highest converting products from the offset.

We also opted to provide support with email marketing to increase the client’s customer lifetime value. This was a marketing channel the client wasn’t utilising at all and one we believed would be highly impactful for the campaign.

The Results

Within four months, we had more than tripled total website sales to CA$54 thousand per month. PPC contributed CA$27.7 thousand per month from an ad spend of CA$1,691. This graph shows the month we took over (their campaigns still running while we got ourselves set up) vs month four in November 2021:

In the same period, we reduced the CPA from CA$189.79 to CA$23.56 and achieved a ROAS of 1583% and a total ROI of 110.44%.

This graph shows the website’s revenue increase from when we launched the advertising campaigns on Google Ads for this client in August 2021. It took us approximately three months of running live ads to start seeing significant growth. This is as expected with businesses beginning to advertise on Google for the first time, as there is no historical data to work from.

During month one, Google is acquiring the data we need to make informed decisions when optimising ads. In month two, we are making data-driven decisions and changes to the campaign. In month three, the impact of our data-gathering and optimisations starts to be seen as campaigns gain traction and perform better. We expect to see an even larger increase moving forward with campaign optimisations and testing different bidding strategies and campaign types.

During the first six weeks of the email campaign, email marketing achieved an excellent 41% average open rate and 1.46% conversion rate. This generated CA$3,624.30 (12 conversions), of which CA$757.68 (four conversions) were assisted conversions. We expect to see results continue to improve over time.

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MCS Cleaning is a family-run business providing domestic and commercial cleaning services in Leicester and the East Midlands.

Our Objective

When MCS Cleaning came to Thinkplus, they were generating 0-2 leads per day across all marketing channels. Our target was to increase the number of leads over time to a consistent 15 leads per month from PPC and generally help them find a consistent stream of revenue and new high-value contracts.

How We Achieved It

The Package

Our client started on a small Google Ads campaign with a limited ad spend. Once we demonstrated that lead volume was increasing due to our work, the client increased their ad spend to scale the results.

The Strategy

Given the limited campaign budget, we knew we would need to keep the targeting and structure of the campaigns extremely tight. With CPCs for some commercial cleaning terms we wanted to test at over £3, with a <£20/day total account budget, we knew we would have to be laser-focused.

Before our campaign setup, we had no previous data for how users would interact with the website and our ads, so we conducted some competitor analysis and benchmark research as a basis for setting up the initial campaigns. We focused on writing some strong ad copy that demonstrated the client’s unique selling points and strengths of the business.

We identified that their most profitable keywords were around cleaning companies, window cleaning, and other bottom-of-the-funnel terms searched for by potential customers looking for professional cleaning. We spotted that their website lacked content around these highly commercial terms, so our content team increased the amount of information about their services while also increasing their website conversion rate.

We ran PPC campaigns targeting these terms. Clicks in this market have a high cost, so we monitored conversions closely and prioritised the terms likely to bring higher-value conversions while reducing or eliminating the phrases driving traffic but minimal conversions.

The Results

When the client first joined us in November 2020, their website had a very high bounce rate of 70.50% across all channels. After a year, we had decreased the bounce rate by 43.61%, down to 45.28%.

While this happened, we also increased the monthly website visitors from 390 in November 2020 to 794 by November 2021, an increase of 68.24%. At that point, our client had higher website traffic, and the quality was much better.

Our Google Ads increased leads to an average of 20-40 leads per month by month three, quickly beating our target of 15 leads per month! The PPC campaigns were profitable from month one of our management, and we have managed to maintain these results each month after that for a full year.

These leads have included large and highly lucrative, long-term cleaning contracts that have strengthened the company’s position within its local area. We helped them attract such a large commercial client that they can no longer continue servicing new customers.

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