In This Episode…

It’s a tale as old as time…

For thousands of years, marketing and sales have been arguing.

And, even though I talk marketing on this channel, I’ve been on both sides of this coin.

I know how much better the results are — and how much happier these teams are — when they get along.

And I want the same for you.

Sales and marketing think the other hates them and doesn’t value their work, meaning they are automatically hostile towards each other.

I dispel these rumours in today’s video and start the healing process.

What to WATCH Next

What to LISTEN to Next

• Google’s AI Overviews Will Change SEO Forever
• The Reason Your PPC Isn’t Working
• How to Optimise Each Page of Your Website

What to READ Next

• Best B2B Marketing Strategies in 2024
• How to Triple Your Leads in 2024
• Link Building for B2B Businesses

The post How to Bridge the Gap Between Marketing and Sales (#321) appeared first on Thinkplus.

Listen on iTunes, Spotify, Stitcher, or Libsyn.

In This Episode

if you own or manage an online store, you most likely understand the frustration that comes with seeing abandoned carts.

You’ve probably seen users visiting your eCommerce website, exploring your product categories and clicking on product pages. You get excited that some of them click “Add to Cart” — finally, some sales, right?

But then — nothing.

They don’t complete the purchase. Some of them don’t even return to your store.

This problem is known as “cart abandonment” or “checkout abandonment” — and no, they are not the same thing (be sure to watch the video to learn the difference).

Abandonments are more common than you think. Research by the Baymard Institute puts the average shopping cart abandonment rate at 68.81%. That means only a little over 3 out of every 10 shoppers that add products to their cart don’t complete the purchase.

Obviously, that looks bad on paper. But there are many variables that determine what an “ideal” shopping abandonment rate should be (more in the video/podcast)

But why are people abandoning their shopping carts in the first place? According to the Baymard Institute, most people that leave an online store are just browsing — the equivalent of window shopping when visiting brick and mortar stores.

In other words, to fix your cart or checkout abandonment rate, you’re going to need to nudge undecided shoppers to complete their purchase.

Other Factors Behind Cart and Checkout Abandonment

Apart from a lack of shopping intent, shoppers also abandon their cart or the checkout page for other reasons. The Baymard Institute notes that  unexpected high costs, such as shipping fees and taxes, are the top factor behind checkout abandonments among US consumers.

You may have come across a website where you’re happily shopping and adding items to your cart, only for you to find yourself slapped with a £20 shipping fee at the checkout page.

Image Source: Baymard Institute

In this episode, our Head Ninja Tim breaks down a few eCommerce best practices to stop cart and checkout abandonments on your store. We go over a number of solutions to these common shopping obstacles that lead to abandonment:

• The “I’m just browsing” crowd
• Unexpected costs at checkout
• Forcing shoppers to create accounts
• Lack of credibility
• Lack of payment options

Dive into the video or podcast to get the full skinny on how to overcome each challenge!

Take Advantage of This Exclusive Offer

We also have an exclusive ContentKing offer for our YouTube followers and podcast listeners! Go to www.ContentKingApp.com/ExposureNinja/ and get a FREE 28-day extended trial of ContentKing.

Timestamps

00:00 — Introduction
02:00 — Checkout Abandonment and Cart Abandonment Explained
06:25 — Cart Abandonment Rate Stats
10:51 — Tip 1: Nudge the “I’m Just Browsing” Crowd to Buy
12:19 — Tip 2: Avoid Surprising Shoppers With Unexpected Costs
17:24 — Tip 3: Don’t Force People to Create an Account Before Checkout
20:22 — Tip 4: Beef Up Your Credibility
23:29 — Tip 5: Offer a Variety of Payment Options
25:30 — Key Takeaways

You May Also Enjoy…

• 8 Strategies to Increase Your Average Order Value (Works for Any Business!)
• 10 Ways to Increase Your eCommerce Conversion Rate
• The Future of eCommerce SEO
• 8 Reasons Why Your Conversion Rate Is Low
• 6 Ways to Increase Your eCommerce Store’s Sales

The post #210: 5 Tips to Lower Your Store’s Checkout and Cart Abandonment Rate appeared first on Thinkplus.

Listen on iTunes, Spotify, Stitcher, or Libsyn

In This Episode

The direct to consumer (DTC) model has been one of the biggest stories in business this century. The DTC wave is led by brands like Gymshark and The Hut Group, both now valued at over $1 billion, as well as MVMT, a watch company that grew to become a $300 million brand in just five years after its founding.

But just how are these companies generating so much revenue at this ridiculous pace? It all has to do with the DTC business model, which also requires a different approach to digital marketing.

Let’s look at an example.

Why the Direct to Consumer Model Matters

At Thinkplus, we’ve worked with several DTC brands over the years. One company that’s a current client of ours is Soccer Supplement.

As the name suggests, Soccer Supplement sells health supplements specifically designed for the performance needs of footballers/soccer players (we won’t get into the argument of the proper term to use).

If we had marketed this brand in, say, 2010, the process would have looked like this:

First, we’d take their product to local independent stores and beg them to stock it.
We’d have to sell the product at a discount of Recommended Retail Price (RRP) so they can take their cut and make money from each sale.

Let’s assume the partnership is successful and the supplements sell well. The next step would be to move to a larger retailer.

A large supermarket agrees to stock our product. However, they also require a brand advertising campaign, such as an in-store display or product launch, to drive people to their stores.
The supermarket demands a larger discount on RRP to make their cut, making your margins thinner.

While this model can be effective — especially for fast-moving consumer goods — it’s worth noting that selling through a middleman means that you often don’t have a direct relationship with buyers.

You won’t know who’s buying your product, where they’re from or what their preferences are.

The DTC model completely flips the script and cuts out any middlemen. This means you have complete control over the sales funnel, the customer experience and the marketing campaigns.

Check Out the Episode to Learn More

Now for the fun part — evaluating successful DTC marketing campaigns.

Join us as our Head Ninja Tim breaks down what makes DTC companies unique and how brands that use this business model market themselves online.

We’re also introducing the Thinkplus Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements:

• Positioning
• Presence
• Process
• People
• Progression

It’s a system that’s perfect for evaluating the dynamic nature of DTC marketing campaigns.

Take Advantage of This Exclusive Offer

We also have an exclusive ContentKing offer for our YouTube followers and podcast listeners! Go to www.ContentKingApp.com/ExposureNinja/ and get a FREE 28-day extended trial of ContentKing.

Timestamps

00:00 — Introduction
01:28 — Why Direct to Consumer Marketing Is a Big Deal
05:43 — Star Marketing System
10:36 — Positioning (feat. Gymshark)
12:22 — Presence (feat. Smile Direct Club)
14:12 — Process (feat. Smile Direct Club and Lounge Underwear)
18:03 — People (feat. The Hut Group)
22:20 — Progression (feat. Myprotein)
26:05 — Actionable Direct to Consumer Tips

Related Links

• Soccer Supplement
• Gymshark
• Smile Direct Club
• Lounge Underwear
• The Hut Group

You May Also Enjoy…

• How The Hut Group Uses SEO to Turnover £1.1bn
• How MVMT Went from a Watch Startup to Becoming a $300 Million Fashion Brand [Digital Marketing Deep-dive]
• How Boohoo’s Marketing Strategy Helped Generate £1.24B in Revenue
• Lessons Learnt From Peloton’s $360 Million Marketing Strategy
• Unlocking Gymshark’s £150 Million Marketing Strategy Success Story [Digital Marketing Deep Dive]

The post #204: The Ultimate Guide to Direct to Consumer (DTC) Marketing appeared first on Thinkplus.

Listen on iTunes, Spotify, Stitcher, or Libsyn.

In This Episode

Whether you’re growing an eCommerce store or want to get more people to sign up for a B2B service (ahem, like digital marketing), average order value is one of the most important metrics for any business. How much each customer spends defines your profitability and, to a large extent, your marketing budget.

What Is Average Order Value?

As the name suggests, average order value is the average amount of money customers spend when shopping in your store or paying for your services. Your average order value is a critical metric for measuring your digital marketing ROI and helps you determine whether you’re maximising your customers’ potential value.

A high average order value puts you in a better position to offset your customer acquisition costs, grow profits and increase your marketing budget to generate more leads.

In other words, high average order value = great.

The challenge, however, is figuring out how to grow your average order value without increasing your marketing spend.

Join us as Head Ninja Tim breaks down eight tried and proven strategies to increase average order value, complete with real-world examples for each.

Average Order Value Strategy #1 Product Bundling

As marketers, one of our main goals is to remove friction and make the buyer’s journey as quick and smooth as possible. Product bundling is a great way to help your customers by making it very easy for them to make a purchase decision while increasing your average order value.

Image via Catipilla

In the example above, Catipilla, an online provider of high-end cat furniture, offers a range of bundles to help buyers decide what combination of products to get.

Average Order Value Strategy #2 Cross-Selling

Cross-selling refers to pushing products related to an item the customer is buying or already owns. In eCommerce sites, you’ll often see a list of products to complement your main purchase when you’re about to check out.

Here’s an example from Currys — notice how the store tries to cross-sell antivirus software for the laptop purchase.

Image via Currys

The goal of cross-selling is to get customers to make impulse decisions through product recommendations that complement their main purchase. So, the key here is relevance.

Average Order Value Strategy #3 Something Free When You Buy X

This strategy often involves getting customers to increase their order value in exchange for getting a better deal overall on their purchase.

Image via Boots

Here’s an example from Boots, where three pieces of No7 eye cream is going for the price of two. Boots knows that this is a deal bargain hunters can’t resist. Sure, customers will have to pay more upfront, but they end up saving money in the long run. This strategy is also great for moving inventory, keeping your warehouse costs low.

Check Out the Episode to Learn More

These are the first three tips covered in this guide. Go through the other five by watching the video or listening to the podcast episode!

Take Advantage of This Offer

Avail of this special offer brought to you by the folks over at ContentKing, the real-time SEO auditing and monitoring platform. Click on the link below to get a 28-day FREE trial on ContentKing instead of the usual 14 days. 

www.ContentKingApp.com/ExposureNinja/

Timestamps

00:00 — Introduction
03:58 — Average Order Value (AOV) Examples
07:45 — Strategies for Increasing Your Average Order Value
07:54 — AOV Strategy #1 Product Bundles
09:56 — AOV Strategy #2 Cross-Selling
11:14 — AOV Strategy #3 Something Free When You Buy X
11:54 — AOV Strategy #4 Threshold Free Shipping or Free Gifts
13:42 — AOV Strategy #5 Loyalty Programme
15:44 — AOV Strategy #6 Upsell at Checkout
16:13 — Quick Explainer on Subscriptions
19:19 — AOV Strategy #7 Premium Options
22:16 — AOV Strategy #8 Memberships
23:49 — Bringing it All Together

Related Links

Websites featured in the episode:

• Serenata Flowers
• Mint Formations
• Tesla
• Nintendo Switch 
• Catipilla
• Boots
• Currys
• Grammarly
• Ordnance Survey
• Fabletics

You May Also Enjoy…

• 10 Ways to Increase Your eCommerce Conversion Rate
• How to Measure (and Improve) Your Digital Marketing ROI
• How To Double Your Conversion Rate Overnight
• 8 Reasons Why Your Conversion Rate Is Low
• How To Steal Your Competitor’s Website Sales Techniques

The post #201: 8 Strategies to Increase Your Average Order Value (Works for Any Business!) appeared first on Thinkplus.

Listen oniTunes, Spotify, Stitcher or Libsyn.

In This Episode

We’re sharing 10 tips to improve your eCommerce conversion rate based on analyses and our work with online stores over the years.

Some of these tips are well-known examples and others might be things that are new to you.

Why Your eCommerce Conversion Rate Matters

When building your eCommerce business, it can be tempting to focus purely on driving more traffic to your site.

Let’s say that you want to double sales from where you are now and you’re getting 1,000 visits to your online store a day. So why not just double your traffic to double your sales?

While this makes sense on paper, higher traffic = higher sales is not a guarantee.

Not only that, driving more traffic takes time and money.

What you can do instead is focus on improving your eCommerce conversion rate (i.e. the percentage of visitors who become customers).

Improving your conversion rate also means that any ads you’re running are more profitable. This lowers your cost per acquisition (CPA), helping you be more aggressive with your advertising and capture more customers for the same amount of money.

Let’s go over some of the tips covered in the video.

Tip #1: Speed Optimisation

Speed kills — never has this been more true than in the world of eCommerce.

Slow-loading sites can be devastating to your conversion rate. The good news is that there are basic steps to avoid this problem.

• Compress your image sizes without affecting their resolution with a tool like Shortpixel 
• Remove unnecessary plugins and extensions to improve load time 
• Improve your server response time

Tip #2: Improve Product Photography

If you’re selling something that people in a store would pick up and examine (e.g., fashion and consumer electronics), you need to replicate that experience as much as you can on your website.

More often than not, that means using vivid, high-quality product images.

One company that does this exceedingly well is Apple, which has had amazing product photography for the longest time.

Source: Apple

Tip #3: Add a Clear Positioning Statement

Add a clear positioning statement and explanation for what your store is all about. This is crucial for a new brand that customers haven’t heard of before.

Here’s a good example of a clear positioning statement by Catipilla on their homepage.

Source: Catipilla

You can see the company’s unique selling proposition succinctly explained in the headline and a mission statement summarising what they do.

Tip #4: Add a Benefits Bar

The benefits bar is the name given to a group of benefits shown just below the menu.

Here’s a good example from AO.com.

Source: AO.com

AO uses the benefits bar to emphasise their price match promise, free 100-day returns, Trustpilot rating, next-day delivery and financing options.

In other words, your benefits bar gives people an extra reason to buy from your store — the nudge that makes them decide to be your customer.

Tip #5: Product Category and Homepage Layouts

Tweak your product category layout and show as many products as you can on one page, while making sure each product’s featured image “pops” on the screen.

This is most important for businesses with browsing customers. For example, clothing stores where people might come on to the site to have a look around.

Here you can see on the Gymshark site on mobile, the product grid is two products wide. This maximises the available real estate on the screen while still making each image clearly visible. 

Source: Gymshark

Check Out the Episode to Learn More

These are the first 5 tips featured in this episode. Watch or listen to the episode above to learn another five more.

Timestamps

00:00 — Introduction
01:10 — Importance of eCommerce conversion rate
02:35 — Two things you need to track conversions
03:09 — Tip #1: Speed optimisation
03:55 — Tip #2: Improve product photography
05:41 — Tip #3: Add a clear positioning statement
06:04 — Tip #4: Add a benefits bar
06:40 — Tip #5: Product category and homepage layouts
07:30 — Tip #6: Add product videos
09:53 — Tip #7: Encourage customers to write product reviews
11:43 — Tip #8: Make it easy for customers to contact you
13:14 — Tip #9: Write great product descriptions
15:21 — Tip #10: Capture email leads

Related Links

• Google Analytics
• Hotjar 
• ShortPixel

You May Also Enjoy…

• #191: How To Find Your Positioning Statement
• #189: 15 Ways To Increase Your Leads
• #187: The Future of eCommerce SEO
• #180: 5 Ways to Recapture and Convert Your Website’s Traffic
• #179: 8 Reasons Why Your Conversion Rate Is Low

The post #195: 10 Ways to Increase Your eCommerce Conversion Rate appeared first on Thinkplus.

Listen on iTunes, Spotify, Stitcher, or Libsyn

In This Episode

Put on your thinking cap because this one involves some maths.

Join as Head Ninja Tim provides a quick overview of how to measure and improve your digital marketing ROI (return on investment) across all your digital channels.

We’re also showing you a live client example to walk you through some critical ROI metrics that you should be tracking right now and how you can make smarter decisions based on your ROI performance.

Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between your marketing spend and revenue.

Why Is ROI Tracking Important?

It’s simple: your marketing spend has to be justified. It’s a business expense that has to lead somewhere — it can be a sale or a lead, depending on your marketing goals.

In fact, as Tim puts it, marketing without calculating ROI will be like playing sports without keeping score — it just makes no sense.

The great news is that it has never been easier to calculate your marketing ROI. The beauty of digital marketing lies in its ability to be measured, tracked, and improved. If you think back to a time when marketing was done through print, television and radio, it was incredibly difficult to track your ROI accurately. Now it’s just a matter of looking at your site data on Google Analytics.

Here are some of the points we go over in this video.

Digital Marketing Metrics

Before anything else, you first need to have conversion tracking set up on Google Analytics to generate data that you can measure.

From there, you can then track these metrics to know if you’re getting your money’s worth from your marketing.

Before anything else, you first need to have conversion tracking set up on Google Analytics to generate data that you can measure.

From there, you can then track these metrics to know if you’re getting your money’s worth from your marketing.

1. Average Order Value (AOV)

This is the average amount of money a customer spends when they make a purchase on your website. To calculate your AOV, use the formula below. For example:

• Your site recorded 1,200 orders in April.
• You generated a total of £200,000 in revenue.
• Based on this data and the formula above, your AOV for April was £160.

Knowing your AOV is the first step to getting customers to buy more goods or buy higher-value items every time they shop. This informs your marketing campaigns and helps you direct your attention to strategies that lead to more sales or sales on higher-value items.

2. Average Lead Value (ALV)

If you’re a lead generation business, you’ll need to know your average lead value — the theoretical amount of money every lead generates.

For this metric, simply take your average order value and multiply it by your sales conversion rate — the percentage of leads on your website required to generate a sale. For example:

• Let’s assume your site’s AOV for leads generated is a broad number — £1,000. 
• Your sales team closed, on average, one in five of your leads, giving you a conversion rate of 0.20 or 20%. 
• Using the formula above, your ALV was £200.

ALV helps in identifying changes in the number of qualified leads you’re getting from your marketing campaigns. You can use it to determine if your spend on say, paid search, is paying off.

3. Marketing ROI

Now it’s time to bring everything together. Marketing ROI is calculated using the formula below. For example:

• For the sake of simplicity, let’s assume you had £100,000 in sales revenue in April. 
• You spent £10,000 on marketing. 

In other words, for every £1.00 you spent on marketing, you get £9.00 in sales. 

But what if you also want to know the ROI from your leads? We can use the formula below. For example:

• Again, you had £100,000 in sales revenue in April. 
• You had 180 leads and an ALV of 200
• You spent £10,000 on marketing.

Your marketing efforts in April generated 12.6x ROI in sales and leads generated.

Note that these calculations only account for revenue. In reality, you’ll want to consider profit to know if your marketing activities are truly helping you make money.

Check Out the Episode to Learn More

All this should give you a basic, top-level overview of digital marketing ROI. But you need to dig deeper if you want to make strategic decisions about where to focus your budget.

Should you put your money into search engine optimisation (SEO)? Is paid search the better choice? To know for sure, you’ll need to look at ROI per channel.

Watch or listen to the video or podcast to learn exactly how to do just that. You can also request a FREE review of your website to see get a high-level overview of how to maximise your marketing activities.

Timestamps

00:47 — Introduction
04:20 — Setting up Google Analytics
04:51 — Metrics to consider
04:59 — AOV formula
05:29 — ALV formula
06:51 — Marketing ROI formula
10:29 — Marketing ROI per channel
16:00 — Return on ad spend (ROAS)
18:32 — Organic search ROI
23:18 — Maximum cost per acquisition (CPA max)
26:12 — Attribution models
31:33 — Actionable takeaways

Related Links

• Google Analytics

You May Also Enjoy…

• #148: Stop Wasting Money On Google Ads
• #170: 6 Ways to Increase Your eCommerce Store’s Sales
• #177: How To Spy on Your Competitor’s Lead Generation Process
• #182: How To Create The Perfect Website Sales Funnel
• #192: 26 Ways to Earn 100 Leads a Day on Your Website

The post #194: How to Measure (and Improve) Your Digital Marketing ROI appeared first on Thinkplus.

Listen on iTunes, Spotify, Stitcher, or Libsyn

In This Episode

Join us as we take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse.

Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. This time around, we’re focusing on five key areas. 

• The user experience (UX) on Boohoo’s mobile website
• Their social media strategy
• Their influencer marketing strategy
• Their search strategy, both organic and paid
• YouTube strategy

We also touch on the future of Boohoo and how the company can take things to another level. As always, the goal of these deep-dives is to provide actionable insights that you can apply to your own marketing campaigns.

About Boohoo

Boohoo’s meteoric rise is all the more remarkable given that the company, founded in 2006, began as a simple market stall in Manchester with three employees. In less than 15 years, Boohoo has grown to become a billion-pound eCommerce fashion brand, posting revenues of £1.235 billion in 2020 — up 44% year-over-year — despite the economic downturn caused by COVID-19. 

Like many fast-fashion brands, Boohoo’s primary audience comprises 16–30-year-olds. And what’s clear when you study Boohoo is that they’re focused on a price model, selling affordable clothing and apparel as low as under £10. A quick look at their site shows that Boohoo’s marketing message revolves around three simple factors: pricing, discount and scarcity.

Whether this model is sustainable is anyone’s guess. But earlier this year, Boohoo made two blockbuster acquisitions: Debenhams (which collapsed due to losses caused by the pandemic) and the Arcadia Group brands of Burton, Wallis and Dorothy Perkins. So clearly, something is working.

Boohoo’s Digital Marketing Strategy

Boohoo’s digital marketing strategy revolves around an intuitive online shopping experience that gets many things right when it comes to UX, but still has room for improvement. The eCommerce brand also has a strong social media presence, outpacing competitor ASOS when it comes to audience engagement.

YouTube holds tremendous potential for Boohoo, with customers uploading videos of their “Boohoo hauls,” which attract hundreds of thousands of views.

Ironically, Boohoo itself only has 11,000 subscribers — very low for a company that gets 2.7 million brand searches per month on Google.

Key Takeaways

As expected from a huge eCommerce brand, Boohoo’s digital marketing strategy rests on a strong foundation. However, there are still things they can work on, such as the navigation on their mobile site and their lack of visibility on search.

Watch or listen to the video or podcast to learn more about Boohoo’s digital marketing strategy and tell us what you think.

Timestamps

00:19 — Introduction
01:02 — Boohoo’s history
02:44 — Boohoo mobile site review
12:56 — Boohoo social media strategy review
15:09 — Boohoo’s 3 types of influencers
16:26 — Boohoo YouTube strategy review
17:56 — Boohoo search strategy review
22:25 — Boohoo paid search strategy review
24:57 — Key takeaways

Related Links

• Boohoo
• Annual report 2020 – Boohoo Group PLC

You May Also Enjoy…

• #162: How The Hut Group Uses SEO to Turnover £1.1bn
• #166: How These 3 Shopify Stores Are Making $10+ Million a Year
• #178: Lessons Learnt From Peloton’s $360 Million Marketing Strategy

The post #193: How Boohoo’s Marketing Strategy Helped Generate £1.24B in Revenue appeared first on Thinkplus.

Listen on iTunes, Spotify, Stitcher, or Libsyn

In This Episode

Generating 100 high-quality leads a day sounds like something only large brands can do — but it doesn’t have to stay a pipe dream for SMEs.

Whether acquiring 100 leads a day represents an incremental improvement for you or requires a complete reengineering of your entire business and website, the one thing you need to get to that number is a solid marketing foundation.

Nothing Fancy, Just the Basics

And by basics, we’re talking about a clear marketing strategy that meets these requirements:

• Isn’t overly reliant on any one particular channel
• Features a good quality high converting offer on your site that increases your conversion rate and lets you drive traffic
• Uses an automated follow-up process that turns top-of-funnel traffic into qualified leads.

In other words, every successful site that generates massive lead numbers has the pillars of a scalable marketing campaign in place. In today’s episode, we’re going through 26 practical tips to put your website on the path to generating 100 leads a day.

26 Lead Generation Tips

Let’s jump right in.

Tip #1 – Set-up Conversion Tracking in Google Analytics

You absolutely need to set up conversion tracking, preferably using something like Google Analytics. This step is crucial to getting insight into where people are coming from on your site, which pages they’re visiting, which traffic sources are performing the best, where people are falling off.

Conversion tracking provides visibility on what’s working — so you can do more of it.

Tip #2 – Landing Page Optimisation

Every single page on your site should act as if it were a landing page. This ensures that when someone lands on a page about one of your services, for example, they:

• Understand who you are as a business
• Learn why your service is relevant to their needs
• Learn why they should use your service
• Learn why your business is credible
• Convert or take the next step towards doing business with you

And yes, that should happen all on a single page. You don’t want people to dig through your site to find the information they need.

Tip #3 – Set-up Heat Mapping

At Thinkplus, we use heat mapping tools like Hotjar to get visibility about what’s happening on our clients’ pages. Heat mapping lets you see where people are clicking on your pages and how they navigate around your site.

Heat maps can be a gold mine for insights because they tell you how your visitors behave and what they typically need before converting (e.g., buying a product or signing up for your newsletter).

Tip #4 – Choose the Right PPC Platform

Let’s say that your website has been optimised for conversions and you have a conversion rate of around 2%. Now would be the perfect time to start driving more traffic to that site.

This is where pay-per-click (PPC) marketing comes in. Paid ads on paid networks like Google and Facebook let you target specific keywords or audience segments, ensuring that your ads are only displayed to users who are most likely to become your customers.

Running a PPC campaign also gives you a lot of insight into what’s working with your ad targeting, which you can then use to inform your organic strategy.

Tip #5 – Spy on Your Competitors’ Campaigns on Google

Let’s say that you’re going with Google as your ad platform. It’s a good idea to do some competitor analysis to see what you can do to differentiate your ads from competing sites.

What we typically do is run a Google search for the keywords we’re targeting and look at the ads that show up. We can then find answers to these questions:

• What are the differentiation points advertisers used in their ad copy?
• What pain points are they targeting?
• What are the calls to action?
• What are the things they’re offering us to try and get us to convert?

Your research can inform your ad copy, helping you stand out.

Find Out More

These are the first 5 tips covered in this guide. Go through the rest by watching the video or listening to the podcast episode! If you want more digital marketing suggestions and advice, then request a free review of your website via this link: https://exposureninja.com/review/

Timestamps

00:50 — Introduction
04:02 — Tip #1 – Set-up conversion tracking in Google Analytics
04:35 — Tip #2- Landing page optimisation
05:06 — Tip #3 – Set-up heat mapping
07:21 — Tip #4 – Choose the right PPC platform
09:38 — Tip #5 – Spy on your competitors’ campaigns on Google
12:48 — Tip #6 – Write multiple versions of ad copy
13:56 — Tip #7 – Spy on your competitors’ campaigns on Facebook
16:20 — Tip #8 – Use the information from your spying sensibly.
17:23 — Tip #9 – Optimise your campaigns based on data.
19:43 — Tips #10 and #11 – Re-marketing and re-targeting
21:56 — Tip #12 – Keyword research for SEO
22:49 — Tip #13 – Optimising your metadata
25:09 — Tip #14 – Optimise your key pages
26:32 — Tip #15 – Add blog content
27:34 — Tip #16 – Reduce your page loading speed
28:26 — Tip #17 – Create high-value content
28:26 — Tip #18 – Find publications for outreach
31:11 — Tip #19 – Build an outreach strategy
33:24 — Tip #20 – Email marketing
34:52 — Tip #21 – Use lead magnets to increase sign-ups
35:39 — Tip #22 – Test headlines and content
36:21 — Tip #23 – Use automated sequences
38:25 — Tip #24 – Run competitions that require sign-ups
39:06 — Tip #25 – Add a small boost to your social media posts
39:34 — Tip #26 – Interact with users like a real person

Related Links

Hotjar

Related Podcasts

• #261: THIS Is Why Your LANDING PAGES Don’t Convert
• #189: 15 Ways To Increase Your Leads
• #177: How To Spy on Your Competitor’s Lead Generation Process
• #164: 6 Tips & Tricks for Increasing Your Organic Traffic

The post #192: 26 Ways to Earn 100 Leads a Day on Your Website appeared first on Thinkplus.

In this week’s episode of the Thinkplus Digital Marketing Podcast, Tim is joined by our resident sales powerhouse, Wayne Dharana, on location in Luton (I know, fancy!)

In this podcast, Tim and Wayne show you how to take your business from 0 to 20K of sales — as such, this episode is ideal for absolute beginners who’re starting from scratch with their businesses.

For many businesses or solopreneurs, getting to that first 20K of sales is often the most challenging period of their business life because until you have sales coming in you don’t have the marketing budget to spend on actually doing marketing (which is super important), which means you don’t get sales — it’s a tricky loop to be stuck in or as Tim likes to call it, the DEATH LOOP OF HATE…

via GIPHY

The goal of this episode is to guide you to a place where you’re able to generate some sales and you’ve got that feedback loop working for you instead of against you!

You’ll definitely need your notebooks for this one — buckle up folks ‘cus this episode is killer!!

What’s Next?

If you’ve got more questions or want a space to brainstorm ideas with other small business owners and get your burning digital marketing questions answered by the ninjas themselves, then you can also join our Digital Marketing Mastermind Facebook Group.

Don’t Miss…

You can follow the Thinkplus Digital Marketing podcast on iTunes, Spotify, Stitcher, and Libsyn direct.

You can catch every podcast on our YouTube channel.

And you can find us on all the major social media networks, including: Facebook, Instagram, Twitter.

Don’t Forget…

You can get a FREE website and marketing review for your company.

Our expert Marketing Consultants will review your website and send you a custom 15-minute video and marketing plan to increase your reach and sales, completely free.

The post #139: How to Get to Your First 20k of Sales through Your Website appeared first on Thinkplus.