Regain Hearing is a private hearing clinic specialising in hearing loss. They are award-winning audiologists based in London, Essex, and Kent who provide several services, including earwax removal, hearing tests, tinnitus hearing tests and hearing protection.

Objective and Our Services

Regain Hearing’s long-term goal is to be the market leader in the audiology sector. But when they joined us in 2019, their site was only getting 1,000 visitors per month. As a first step, they set a modest target of reaching 22 leads per month within 12 months.

To help them reach this goal, we spent the first two months of the campaign building a new website for Regain Hearing to ensure we would have a well-optimised website that would convert traffic into leads. We then agreed to provide Content Marketing, SEO, Google Ads, Paid Ads and Organic Social Media management on an ongoing basis.

The Strategy

Regain Hearing has ambitious goals to be a market leader in its sector. Before starting with us, their website was generating no leads, and the business relied on local traffic. We recognised that they would need a new website, so we spent the first two months of their campaign building this.

This was a strategic decision to ensure there would be no wasted PPC ad spend once we set our ads live and to increase revenue generated from their website sales. The client was doubtful that PPC could be profitable for them based on their previous experience, and we knew a strong website conversion rate was a necessary first step to ensure we could hit the client’s goals.

Our PPC campaigns had a tight budget spread across many locations, so we knew we would need to be very surgical in our targeting. We set location targets around their five branches with tighter radius in the more populated areas (e.g. Eltham, where we limited location to the SE9 postcode) and wider radius in the less populated areas (one of our best-performing locations was actually “all of Kent” for their Kent branches).

We identified their most profitable keywords for our client included “hearing aids,” “wax removal,” “hearing tests,” “tinnitus,” and other bottom-of-the-funnel terms searched for by potential customers. We optimised the website for search using these keyword phrases.

During our research, we identified that wax removal was no longer available on the NHS, providing us with an opportunity to push for business in this market. We anticipated that there would be a high demand for this service and that slower competitors wouldn’t have spotted this void or thought to target it because of the lower average order value of “wax removal.” The client confirmed that wax removals were often booked by people with hearing problems and therefore had a good conversion rate to hearing aid purchases.

We prioritised focusing PPC ad spend budget on search terms relating to ear wax removal and optimised campaigns to focus on target demographics. Once we gathered enough data, we could spend the budget more efficiently — applying bid adjustments and iterating versions of our ad copy to be highly targeted towards our target customers.

Increasing the budget was a key strategic component to achieving the lead target and increasing the client’s market visibility. The business continued to gain more leads at the same cost per conversion, and we began to allocate the new budget to the top-performing campaigns and expand our reach.

The Results

Our initial target was 22 leads per month by month twelve. By month five, we had already smashed our target out of the park and achieved 83!

With three months spare, we hit 219 leads, overachieving our initial target by nearly 10x. Our client increased the ad budget, but we managed to reduce the CPA by 64% from £60.06 in month 1 to just £21.73.

We increased the conversion rate from 3.22% in month 1 of the campaign to 8.85% in November 2021. The campaign saw a 334% total increase in leads in the first 12 months. This translated to a 534% increase in revenue for the business, as average order values also increased.

The graphs and images below show our campaign’s successes in more detail:

In two years, from December 2019 to December 2021, we increased total traffic to the website by 1,090%, organic by 2,738%, paid by 407% and social by 1,543%.

Traffic increases from December 2019 to December 2021

Organic increases from December 2019 to December 2021

Paid increases from December 2019 to December 2021

Social increases from December 2019 to December 2021

Goal completions increased substantially between December 2019 and December 2021

Directly reported Google Ads conversions, between December 2019 and December 2021

The image above shows the site’s performance in December 2022 compared to when the campaign started in December 2019. Monthly users have increased from 1,000 to 16,000

Featured In The Daily Mail

As part of our ongoing Digital PR work for this client, we networked with several prominent journalists to achieve coverage. One of our target publications was the Daily Mail, which is widely read by our client’s target audience.

We got in touch with a journalist from the Daily Mail and explained our client’s expertise in the field of audiology. When our contact at the Daily Mail decided to write a piece reviewing health products, he asked our client to give an expert quote, which he was happy to provide!

Mentions like this, on national news sites, are brilliant for earning credibility and demonstrating thought leadership. You can see our client in the Daily Mail in the images below:

The post 534% Revenue Increase for Private Hearing Clinics appeared first on Thinkplus.

Our client is a renowned private hospital based in London, known for being one of the UK’s largest independent charitable hospitals. Despite the industry’s strict regulations and the hospital’s size, we overcame several challenges to deliver exceptional results for our client.

Our Objective

The client was getting a good number of website visitors, but many of them were leaving the site without converting. So we wanted to improve the conversion rate of their website. At the same time, the client wanted to reduce the cost of acquiring every customer.

How We Achieved It

The Package

We started a large marketing campaign. We partnered with the client’s web development agency to ensure we launched their new site with best SEO practices in mind. This contributed to the new site performing exceptionally well, as we could hit the ground running.

The Strategy

By working closely with our client and drawing on our industry knowledge, we could provide a comprehensive digital marketing solution that surpassed all expectations. Our collaboration resulted in a successful campaign that met our client’s needs and helped improve the online presence of one of the UK’s leading hospitals.

Improving on-site content was a key strategy to increase ranking and traffic. We focused on a people-first approach, researching what potential patients were searching for and avoiding medical jargon such as “cholecystectomy”. Instead, we used language our audience would search for, like “gallbladder removal” or “gallstones treatment”.

By taking this approach, we ensured that users wouldn’t be overwhelmed or discouraged by the content on the website. This approach was applied to the entire website.

The Results

We quickly grew their digital presence from very poor to one of the most visible private hospitals in London online, generating a huge increase in inbound enquiries cost-effectively.

Website Visitor Wins

Our strategy quickly resulted in significant ranking gains on Google, with several blog posts becoming incredible performers. For example:

• What is a fibro scan? was consistently our top performer, earning 4,559 site visitors per quarter as of April 2021.
• The blog post Are you having a gallbladder attack? saw a massive increase in site traffic from quarter to quarter, from 552 sessions to 3,381. It also ranked on the first page of Google for 30 different keywords, with some improving their position by up to 39 places.
• Bench press: How to avoid injury was one of our most consistent traffic drivers, regularly delivering ~3,000 sessions per quarter.

Original Research

We stayed current and saw a chance to inform people about private healthcare versus NHS. After COVID lockdowns were lifted, NHS backlogs were at an all-time high. We surveyed people on choosing private healthcare instead of waiting potentially years for medical treatment. We shared our findings in a blog.

To capitalise on the survey, we then wrote a blog titled, “Private healthcare versus the NHS: Which should you choose?” In five weeks, this blog shot to the top of Google for 325 highly-targeted keywords.

Our Backlink Strategy

We partnered with bloggers in the London area who featured more luxury-style content. We also targeted publications that were regularly read by our target audience. As the client’s audience skewed older, we investigated publications such as Reader’s Digest, which resulted in us publishing two articles. These were featured online and syndicated in the Reader’s Digest newsletter.

What Happened in the Long Term?

Our work achieved fantastic results for the client. We spent time writing Google Ads, building new pages for under-marketed services like urgent care, and improving the visibility of profitable services that previously had zero traffic. Creating new content attracted readers to the site and earned 2,400 monthly visitors to our blog on gallbladder attacks.

Some of the highlights of our work include the following:

• A 19% increase in the number of people who saw the client’s ad (1,358,985 people), a 9.75% increase in ad conversions (5,682), and a 17% increase in conversion rate (4.18%) in one campaign.
• A 60% increase in page views for the consultants’ page.
• The shoulder-replacement page went from 0 to 3,200 views a month.
• The percentage of website visitors who completed a specific goal, such as making an appointment or filling out a contact form, increased by over 400%.
• The number of times the website was shown to potential visitors (through ads or search results) increased from 1.09 million to 1.73 million.
• The number of times users clicked on the website’s links in search results or ads increased from 27,000 to 32,000.

The post 1,090% Increase in Monthly Conversions for Private Hospital appeared first on Thinkplus.

Our client is an aesthetics clinic specialising in non-surgical fat reduction, skin care, incontinence treatments and laser hair removal. They are based in Lincoln, UK.

Our Objective

When our client first joined us, they had been experiencing some exciting growth in early 2021. However, they wanted to “take Lincoln by storm” by boosting their organic presence and challenging their competitors. Another aim was to expand their client retention levels and increase their upsell opportunities. Our objective was to increase traffic and improve the conversion rate to increase our client’s revenue by 30% in 12 months.

How We Achieved It

The Package

We have been working together on a small SEO and Content Marketing campaign since November 2021. By July 2022, we’d helped our client smash their sales targets and “achieve their best sales month ever”.

The Strategy

While the client’s website did already rank for some relevant keywords, there was a lot of traffic and revenue being left on the table due to limited organic visibility.

Most of the client’s leads were from PPC via Google and Facebook ads, with little direct traffic to the website. We identified that the tasks to prioritise for this client were to carry out a UX Audit, optimise the website, create content and acquire links via content marketing.

To start with, we worked on the client’s website from a technical perspective. This meant a complete SEO Audit to identify and fix any serious issues that might be affecting performance. At the same time, we researched a set of target keywords and mapped them to existing pages on the client’s website. This allowed us to optimise each page for a specific target keyword and played a vital role in helping the client’s website rank for those keywords.

With the foundations laid, we moved on to the website’s content. We rewrote copy to align the website with our target keywords and created a new homepage required to meet our audience’s needs. We improved the site’s internal linking structure and dedicated time to building quality backlinks to support our rankings for competitive keywords.

We noticed many potential customers had questions that needed to be answered before they felt comfortable booking an appointment. To help these potential customers move to the next step in the buying funnel, we wrote blog content and optimised existing web pages to answer those questions clearly. An ongoing email marketing campaign supported this work.

The Results

The results were transformational for our client’s business. We saw immediate improvements to keyword rankings, culminating in three new keywords in the top 10. The organic conversion rate and traffic numbers exceeded expectations every month since the campaign started in November 2021, with May 2022 showing a 309.58% return on investment of their marketing spend.

In terms of conversions, the results were even stronger. New visitors on the site were ready to book a treatment with three times as many organic leads received than forecasted in May 2022. We saw conversions from organic traffic more than double in just five months. As planned, we are hitting ambitious growth targets befitting the client’s business.

The post 80% Organic Conversions Increase in 8 Months for Aesthetics Clinic appeared first on Thinkplus.

Our client is a US-based provider of healthcare devices. The business is successful, operating in nine cities across Kansas and Oklahoma. They also have a well-earned reputation and average 4.9 out of 5 on Google Reviews.

Our Objective

The client was interested in an online marketing strategy to match their ambitious growth targets. While their brick-and-mortar stores were doing well, their website wasn’t keeping up and growing at the expected rate. In fact, in the nine months before they started working with us, they had earned only 80k visitors to their website. While this wasn’t terrible by any stretch, it didn’t represent their growth potential. Our mission was to get our clients the sales and visibility they deserved.

How We Achieved It

The Package

We started on a large multichannel campaign which included Content Marketing, SEO, Email Marketing and PPC services.

The Strategy

To start with, we decided to work on the client’s site from a technical perspective. This meant a complete SEO Audit to identify and fix any serious issues that might be affecting performance. At the same time, we researched a set of target keywords and mapped them to existing pages on the client’s website. This allowed us to optimise each page for a specific target keyword and played a vital role in helping the client’s website rank for those keywords.

With the foundations laid, we moved on to the site’s content. We rewrote copy to align the site with our new target keywords, creating new pages where required to meet our audience’s needs. We both improved the site’s internal linking structure and dedicated time to building quality backlinks to support our rankings for competitive keywords.

We noticed many potential customers had questions that needed to be answered before they felt comfortable making a purchase. To help these potential customers move along to the next step in the buying funnel, we wrote blog content and created a knowledge base designed to answer those questions clearly. This work was supported by an ongoing email marketing campaign and a boost to traffic through paid ads.

The Results

The results were transformational for our client’s business. We saw immediate improvements to keyword rankings, culminating in twelve new keywords in position one. Visitors coming to the site through online search engines such as Google increased by 194% year on year. Total users saw a similar improvement, with users rocketing from around 80,000 in 2020 to 198,000 in 2021.

In terms of conversions, the results were even stronger. New visitors on the site were ready to buy. In just seven months, we saw conversions from organic traffic more than triple. Just as planned, we were hitting ambitious growth targets befitting the client’s business.

The post 320% Increase in Organic Conversions for a US Healthcare Business appeared first on Thinkplus.

Our client offers cosmetic surgery and non-surgical beauty treatments in London, in a competitive area for this type of business. When our client hired us, they were earning in total just under 1,500 total visits per month to their website.

The Objective

In many ways, our client was a typical business owner. He wanted to spend less time worrying about websites and marketing and more time devoted to his business’ core needs. We were given free rein (more or less) to improve his website however we saw fit, which suits us just fine!

How We Achieved It

The Strategy

We were fortunate to start with a website that functioned as intended and a business model that was already working. To build on this foundation, our UX Specialists helped improve the look and feel of the site’s key pages, making it easier for potential customers to book an appointment.

We wanted to begin by working on the “low hanging fruit” to start our client on the road to return on investment as quickly as possible. So after tackling the website’s conversion rate, we targeted pages on the site that were reasonably close to ranking well. Moving a webpage from position 11 to position 10 can be a big win as it represents a move from the second page onto the first page of the search results. Similar wins can be had by moving from position four to three as it moves the web page “above the fold” of the search results page. By targeting this low-hanging fruit, we could do a lot in a relatively short space of time.

We then worked through each of the key service pages in order of value to the client, optimising and improving copy. This, along with some techniques mentioned later, really helped us secure some “position zero” rankings. Position zero rankings appear above even position one and can massively accelerate a site’s growth.

We also worked on the site’s “frequently asked question” schema. FAQ schema sounds complex, but it’s just a way for us to tell Google and other search engines that we’re using a question and answer format for our content. We made sure our content answered any questions that a potential customer might have about a procedure.

The Package

Our client has been on a medium-sized campaign with Thinkplus for two years.

The Results

We saw improvements to our client’s website through the first year, but these were modest compared to what was to come later. The site dipped precipitously during COVID-19, especially when the client’s business shut. Fortunately for us, our client decided to weather the storm and didn’t cut his marketing budget. He was rewarded with a rebound in site traffic that made any earlier improvements look tiny in comparison!

Our client’s organic traffic exploded from 985 visitors per month at the start of the campaign to 25,250 visitors per month — a 2,564% increase! This corresponded with a life-changing increase in leads generated by the website, which rose by 418%, from just 40 per month to 207 per month!

When comparing our client’s results to before they started marketing with us, there has been a 1,771% growth in their traffic! This is phenomenal growth — particularly considering the effects of the COVID-19 pandemic and lockdowns.

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