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Loading the Elevenlabs Text to Speech AudioNative Player… Why Writing Skills Are Important in Marketing Much of marketing communication is text. Think blogs, straplines, knowledge bases, press releases and whitepapers, for example. We may come across the odd visual-only masterpiece,…
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Loading the Elevenlabs Text to Speech AudioNative Player… Marketing is all about communication. It’s the practice of communicating a brand’s message to its audience. Needless to say, as a marketing professional, you’ll need to possess a high level of communication…
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The thought of market research can be overwhelming. What’s the use in collecting reams of data and compiling them into reports? Isn’t research a specialist subject? Don’t I already know enough? Despite your objections to market research, you should never…
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Customer research is never complete. Whether you think you know your customers well or not, you can never tick customer research off your to-do list. Customer’s expectations, needs and habits are always adapting. Needless to say, you can’t get too…
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There’s a difference between being nosey and strategically spying. Competitor research is the latter. Sometimes coined as competitor analysis, this form of research is a strategic tactic that helps to keep your brand competitive. It’s much more than peeking at…
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If you’re familiar with digital marketing channels, you’ll know there’s a lot of them out there. This makes choosing a select few hard — especially when new ones are developing all of the time. Most marketers feel more distracted than…
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Curiosity Killed the Cat, Creativity Killed the Campaign Marketing’s element of creativity makes choosing measurable goals and KPIs tricky. Nobody would assign a quantifiable measure to the effectiveness of Banksy or Monet. So why should we do the same to…
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It doesn’t matter how much marketing knowledge you have — you’ll always need to rely on tools and software to some degree. The same goes for whether you’re managing a big or a small project. Despite your campaign size, project…
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We all know a proposition equates to some form of offer — a suggestion to grab a bite to eat somewhere, a spoken idea to join forces or a proposal to swap something or make a formal exchange. So, a…
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