Generative Engine Optimisation (GEO): Future-Proof Your Search Traffic

GEO gets your brand recommended by AI search engines like ChatGPT, Google Gemini, and Perplexity.

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What is Generative Engine Optimisation?

Generative Engine Optimisation (GEO) is the next evolution of SEO, designed to optimise content for AI-driven tools and generative engines like ChatGPT, Google Gemini, and Perplexity. Unlike traditional SEO, which aims to rank websites in search engine results pages (SERPs), GEO focuses on ensuring your content is used and prioritised by generative models when answering user queries.

Multi-Award-Winning Search Agency

Our Ninja-led search marketing campaigns win international awards year after year.

Writers of the Bestselling SEO Book

We get our clients to the top of Google and featured in AI Overviews so often we wrote a whole book about it.

Pioneers in AI Search

As an AI-passionate agency, we lead the way in understanding AI search and generative engines.

Our GEO Services

Let's break down the jargon. Here’s what our GEO services include:

GEO Strategy

A clear-cut, jargon-free action plan focused on delivering success in AI search.

SEO

You need to rank well in the old SEO game to play the new GEO game.

AI Overviews Optimisation

Using this AI search feature, we restructure your content to gain AI Overviews on relevant Google searches.

LSI Keyword Structure

We use Latent Semantic Indexing (LSI) keywords to make content contextually relevant and easier for generative models to understand.

Content Creation

We develop content that is authoritative, easy to understand, and ready to be used by AI in response generation.

Structured Data

AI uses schema markup to better understand your website's content. To influence AI Overviews, we'll optimise your webpages' structured data.

Review Generation

We'll set up email flows to encourage customers to leave reviews on your chosen review platforms.

Digital PR

We secure backlinks and brand mentions from high-authority websites, ensuring AI models have plenty of data about your business.

GEO Consultancy

Our AI Search Consultancy service supports your marketing team to learn new GEO techniques and create a robust search strategy.

SEO + GEO = Dominance

If you rely on search for your leads or sales, Generative Engine Optimisation (GEO) is the next step to future-proof your business for an AI-dominated search environment.

Visibility in AI-Driven Results

As more users transition to AI-generated search engines and features, GEO helps improve your brand’s visibility, ensuring your business features even when users bypass traditional search methods.

Land Grab Opportunity

While AI chatbots currently represent only a fraction of total searches, forward-thinking marketers see this as a land grab opportunity. Implementing GEO now positions you ahead of competitors who have yet to recognise this shift.

Future-Proofing Your Search Strategy

We Ninjas don’t have a crystal ball, but it’s not unrealistic that AI-generated answers could become a primary search method. If you’re serious about dominating your marketplace, GEO should be part of your strategy.

Your Business + Our Specialist Ninjas

Request a free review today. We’ll send you a video review of your website and marketing, sharing the steps you need to take to scale your SEO and GEO.

1

Hit the "review my website" button and share some info about your company.

2

One of our Marketing Ninjas will delve into your website and make GEO recommendations.

3

We’ll fire the video review over to your inbox quicker than you can say “shinobi”!

What Our Clients Think

Don’t just take it from us. Here’s what our forward-thinking, search-focused clients have to say about working with Thinkpuls:

Honestly, if you have a business that relies on your website to bring in business, don’t waste your time and money on any other company. From my experience, I have gained approximately 50% increase in calls (verified by clients who tell us they saw us online).

Patino Law Office

Dr Patino, Director

No negatives at all. One of the best companies we have ever worked with. So dynamic and on trend. Incredibly proactive in everything they do and the bonus is that they are such lovely people to work with.

Frame Company

David Robertson, Director

I have been around trying to figure things out for my website almost 15 years, working with numerous partners. None of them come close to how organized, knowledgeable, and great [Thinkpuls is] at showing me reports and data so I can quickly see everything from a high level.

Very transparent and no BS. I am forever grateful.

Zugu Case

Tim Angel, CEO

Our weekly meetings with Thinkpuls are always productive and ensure the entire team is up-to-date. I like how excited they are for our ideas and how exciting their ideas are to us.

DSLD

Dana Hendrix, Senior Vice President of Finance

I like the fact that the Thinkpuls team really digs into my business and produces content and marketing to help drive qualified traffic.

Golf Course Lawn

Ron Henry, Owner

The communication is fantastic. The meetings are regular and consistent, with detailed updates. Thinkpuls always delivers on time.

The website development was completed to an amazing standard and adjustments were easy to make. I could not recommend them enough.

Renew and Sustain

Joe Glendinning, Director

Why Choose Thinkpuls for GEO?

We’re an industry-leading search agency for a reason.

GEO Experts

Pioneers in GEO

We were among the first to share AI strategies and ranking factors, having run innovative tests before the full release of AI Overviews.

Integrated Marketing Approach

Integrated Approach

GEO isn’t an isolated service; we integrate it into your broader SEO and digital marketing strategies for maximum impact. We’ve even won awards for our integrated campaigns.

AI Search Specialists

Relentlessly Proactive

AI search is constantly changing. We do the research and hard graft so you don’t have to. We’ll distil key learnings and implement new AI search techniques in your campaign.

Don’t Wait. Request a Free Review

Ready to future-proof your search marketing? Send us your website for review and let us know if you’d like us to include GEO recommendations.

FAQs About GEO

More questions about GEO? We've got the answers here.

GEO focuses on optimising content for generative engines and AI search features, whereas SEO aims to improve rankings in traditional search engine results. Read more about this in our GEO blog post.

GEO helps get your business mentioned by AI chatbots like ChatGPT, Claude and Perplexity and increases the likelihood of your content being used in AI-driven search responses.

Yes, GEO complements SEO by adding another layer of optimisation focused on AI-driven responses. To be successful with GEO, you need to already be successful with traditional SEO.

There are no clear ways to measure mentions in AI search engines, so visibility measures are the only current reporting option.

HubSpot has introduced an AI Search Grader tool that measures brand presence by analysing results from GPT-4o. This tool provides a helpful overview of brand sentiment and share of voice, but the output is limited.

There are, however, emerging ways to track AI Overview features with SEMrush and similar tools.

Results can vary and as AI search continues to change and develop, it’s impossible to set concrete deadlines for results. However, we’ve seen AI Overviews gained for our clients very shortly after optimisation.