814% More Leads through Local SEO for Texas Personal Injury Firm

Learn how we implemented a hyper-local SEO strategy leveraging location targeting, Google Business Profile optimisation, blog enhancements and innovative content assets to drive an 814% surge in qualified leads.

B2C • Legal • Lead Generation

Hey! Just Imagine This Was Your Business.

+805% Organic leads generated.

+43% Increase in calls from Google Business Profile.

+314% Increase in organic traffic.

We achieved impressive results for a personal injury law firm in Texas, smashing our client’s growth targets.

Request a FREE Marketing Review

Send us your website for review and we’ll guide you through the best next steps to scale your SEO.

From Frustration to Phenomenal Results

When a Texas-based personal injury law firm approached us, they were desperate for results after seven previous SEO agencies had failed to deliver a return on investment.

Operating in the highly competitive legal industry, the firm had two practices located 200 miles apart and was up against well-entrenched, heavy-spending rivals.

We developed a bold SEO and content marketing strategy to boost the quality and quantity of personal injury leads generated from organic traffic.

Our Ninjas focused on location targeting, Google Business Profile optimisation, blog conversion rate optimisation and creating high-value content assets.

The Business

Patino Law Firm is a personal injury law practice with offices in McAllen and San Antonio, Texas. Despite the firm's commitment to providing top-notch legal services, it struggled to generate organic leads due to the intense competition in the industry.

The Goal

The primary objective was to build on the quality and quantity of personal injury leads generated from organic traffic through the website for both practices. Specifically, the goal was to achieve a 488% boost in organic leads, from 357 leads per year to 2,100 leads per year, while maintaining lead quality.

Need More Ninja?

Read our blog

Read and learn about the latest marketing trends, strategies and tactics used by our award-winning team.

Watch our videos

Watch and learn how to do digital marketing the Thinkplus way, hosted by our founder, Tim Cameron-Kitchen.

Hear our podcast

Find out why thousands of marketers and business owners listen to our podcast every week.

Step 1 — Location Targeting

The team conducted extensive keyword research and competitor analysis to identify viable locations for targeting. They created location-specific pages, optimised for relevant keywords and implemented a strong internal linking strategy to boost local rankings.

Step 2 — Google Business Profile Optimisation

The team developed a deep GBP strategy, creating and optimising listings for specific target areas. They published regular updates, optimised titles, descriptions and categories, and focused on securing high-quality reviews to improve visibility in the local map pack.

Step 3 — Blog Conversion Rate Optimisation and Content Assets

The Ninjas rolled out visual and accessibility improvements to increase blog conversions. They also created interactive assets, such as a personal injury settlement calculator, a statute of limitations quiz, and an in-depth report on Texas driving statistics, to establish the client's expertise and authority.

The Work

Our work on this campaign demonstrated a high level of creativity and attention to detail. One standout piece was the “Auto Accidents in Texas 2023” content asset. The team relentlessly collected and analysed publicly available data to create an in-depth report, complete with interactive charts and legal commentary, beating the Texas Department of Transportation’s own release.

Another innovative asset was the personal injury settlement calculator, allowing users to estimate potential compensation based on their losses and injury severity. The team also developed a statute of limitations quiz, ensuring the accuracy of state legislation governing these matters.

To improve the client’s online reputation and authority, we crafted author bios showcasing the client’s expertise, credentials, and qualifications, modelled after reputable publications like Healthline and VeryWellHealth.

On the technical front, our team implemented blog conversion rate optimisation (CRO) tactics, adding visually appealing CTAs and sidebar forms to simplify the conversion process and improve user experience.

We created interactive assets, including a personal injury settlement calculator, a statute of limitations quiz and an in-depth report on Texas driving statistics, supplemented by legal commentary and visually appealing interactive charts.

The Results

+805%: Organic leads generated
+314%: Increase in organic traffic
Position 1: Multiple high-intent search rankings
+43%: Boost in calls from Google Business Profile
+614%: Increase in homepage traffic

Our integrated SEO and content marketing strategy delivered outstanding results for the personal injury law firm. They surpassed the massive goal of generating 2,100 organic leads, achieving an incredible 3,231 organic leads within the 12-month period, exceeding our goal by 54%!

Organic traffic saw a huge 314% increase, with homepage traffic skyrocketing by 641%. The team also secured top rankings for high-intent local keywords and multiple featured snippets, solidifying the firm’s online presence.

After our blog conversion rate optimisation, phone call conversions from the best-performing blog grew from zero to 42.

Our Google Business Profile optimisation strategies paid off, with the client holding the top position in the map pack for “McAllen personal injury lawyer” and “San Antonio personal injury attorney” and its variations.

Overall, the campaign proved that expert Ninjas deliver bankable results through creative content marketing and strategic SEO tactics, solidifying their position as a trusted marketing partner for the legal industry.

Patino Law Office

Dr Patino, Director

“
Honestly, if you have a business that relies on your website to bring in business, don’t waste your time and money on any other company. From my experience, I have gained approximately 50% increase in calls (verified by clients who tell us they saw us online).
”

Related Work

eCommerce Education Financial Healthcare Legal Manufacturing Nonprofit SaaS Services

Healthcare

1,090% Increase in Monthly Conversions for Private Hospital

Learn how we increased the conversions and website traffic for this private hospital in London and how we can achieve the same for you.

Check Case Study

eCommerce

331% Surge in Organic Revenue through Targeted SEO

Learn how precision SEO and innovative content strategies propelled Golf Course Lawn Store to a 331% increase in organic revenue within just one year.

Check Case Study