534% Revenue Increase for Private Hearing Clinics

Learn how we helped this private medical clinic to scale from one location to six using an initial PPC-led strategy and long-term SEO and Content Marketing campaign.

B2C • Healthcare • Lead Generation

Screenshot of the Regain Hearing home page.

Just Imagine This Was Your Business.

534% Revenue increased from £3,369 to £21,360 within a year

334% Leads went up from 54 to 216 leads per month

48% We reduced the CPA by 47.88% within the first three months

By increasing our client’s inbound lead generation significantly we helped our Regain Hearing to expand from one medical clinic to six.

Just another successful Ninja-led medical business scaling story using PPC, SEO, and Content Marketing.

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How We Earned These Results

The first two months of the campaign were dedicated to building a new website for Regain Hearing to ensure we would have a well-optimised website that would convert traffic into leads.

After their new website launch, Regain Hearing began a minimal 5 Action monthly marketing campaign covering Google Ads and SEO.

After the SEO groundwork was laid and initial setups completed for Google Ads, Regain Hearing increased their package to a healthy 11 Actions. In this package, they added Paid Social advertising (e.g. Facebook Ads and Instagram Ads) and Organic Social Media management to drive more traffic to the website.

The Business

Regain Hearing is a private hearing clinic specialising in helping people with hearing loss. They are award-winning audiologists based in London, Essex, and Kent who provide several services, including earwax removal, hearing tests, tinnitus hearing tests and hearing protection.

The Goal

Regain Hearing’s long-term goal is to be the market leader in the audiology sector. To start with, we set a target to increase their lead volume to 22 leads per month within 12 months, as their first step toward this long-term vision.

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Step 1 — Building a Solid Foundation

Regain Hearing's website wasn't pulling in enough leads and their business relied solely on local footfall. Previous PPC efforts had been far fruitful, highlighting a conversion rate problem.

We rebuilt the website to build a strong foundation for conversions and future SEO growth. This conversion rate optimisation-focused design and build prevented wasted ad spend and ensured leads translated into bankable sales.

Step 2 — Precise Targeting and Market Opportunity

With a restricted starting PPC budget, the team focused on laser-sharp targeting. They targeted specific locations around the client's branches, adjusting the radius depending on population density. They also zeroed in on high-value keywords like "hearing aids," "wax removal," and "hearing tests."

Research revealed an opportunity in the growing market for wax removal, a gap most competitors had missed. This move tapped into a high-demand service, with a strong chance of converting to hearing aid sales.

Step 3 — Data-Driven Optimization and Growth

To get the most out of the budget, our PPC Ninjas focused on collecting data to optimise campaigns. They used this data to adjust bids, refine ad copy, and fine-tune targeting. With a clear picture of what worked, they gradually increased the budget, concentrating on the top-performing campaigns to expand their reach.

This data-driven approach resulted in steady lead growth at a manageable cost per conversion, boosting Regain Hearing's market visibility and attracting a wider audience.

The Results

+277%: Huge increase in monthly leads (22 vs 83)
-£40 CPA: Massive decrease in cost per lead
+174%: Conversion rate up from 3.2% to 8.8%
+334%: Unimaginable increase in leads

Our initial target was 22 leads per month by April 2021. We achieved 83!

By September, we had 10Xd our target, hitting 219 leads. We were working with 2.5X the ad budget, but we had also reduced the CPA by 64% from £60.06 in month 1 to just £21.73;

We increased the conversion rate from 3.22% in month 1 of the campaign to 8.85% in November 2021.

The campaign saw a 334% total increase in leads over the 12 month period! Translating this into revenue, the increase in leads resulted in a 534% increase in revenue for the business.

The graphs and images below show our campaign’s successes in more detail:

Graph showing the conversion rate for Regain Hearing.

In two years, from December 2019 to December 2021, we increased total traffic to the website by 1,090%, organic by 2,738%, paid by 407% and social by 1,543%.

Traffic increases from December 2019 to December 2021

Organic increases from December 2019 to December 2021.

Paid increases from December 2019 to December 2021

Social increases from December 2019 to December 2021

Goal completions increased substantially between December 2019 and December 2021

Directly reported Google Ads conversions, between December 2019 and December 2021

Image showing the site’s performance in December 2022 compared to when the campaign started in December 2019. Monthly users have increased from 1,000 to 16,000

The image above shows the site’s performance in December 2022 compared to when the campaign started in December 2019. Monthly users have increased from 1,000 to 16,000

Featured In The Daily Mail

As part of our ongoing Digital PR work for this client, we networked with several prominent journalists to achieve coverage. One of our target publications was the Daily Mail, which is widely read by our client’s target audience.

We got in touch with a journalist from the Daily Mail and explained our client’s expertise in the field of audiology. When our contact at the Daily Mail decided to write a piece reviewing health products, he asked our client to give an expert quote, which he was happy to provide!

Mentions like this, on national news sites, are brilliant for earning credibility and demonstrating thought leadership. You can see our client in the Daily Mail in the images below:

Regain Hearing

Lee and Lindsay Fletcher, Directors at Regain Hearing

“
[Before working with Thinkplus] only approx 20% of our leads came from our website and SEO, 1 year later more than 80% of our appointments are being made through online bookings! Quite a considerable achievement! This growth has enabled us to expand our business from a single premises operation to six locations in a relatively short period of time.
”