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Our guest this week started his marketing life setting up what became one of the UK’s first and largest online glasses retailers until they were hit by a heavy Google penalty that the business never fully recovered from. Jonny Ross then went on to set up his own digital agency. In this episode of the Thinkplus Digital Marketing Podcast, we discuss how B2B and B2C companies can use personas on social media to increase the number of conversations they have with their audiences.