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In This Episode…

Let’s be honest.

As a B2B marketer, lots of the cookie-cutter content marketing advice you find online is not going to be that helpful.

Your audience is smart. If you’re just churning out generic rubbish, your audience will lose a bit of respect for you.

And of course, for most B2B companies, the goal isn’t the quantity of leads, it’s the quality of leads.

Quality content delivers quality leads.

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