GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand.

Previously, if we wanted to find something out, we’d go straight to Google every time.

But more and more these days, people are going to these AI chat tools instead.

Now, of course, Google has noticed this changing user behaviour, and it’s built its own contender in this race, the AI Overviews, which are built into the search results.

Only time will tell whether this is enough to keep people using Google or if it will start to lose some of the market share that it’s built up over years to these other chat tools.

You’re probably thinking — “How do I get these tools to recommend my business, my website, my products and services?”

That’s what we’re going to cover in today’s video and podcast.

What to Listen to Next

• ChatGPT-4o with Canvas Will Change Content Writing Forever ⁠⁠
• AI Overviews Hit 70%+ Coverage – What’s Your Strategy? ⁠⁠
• The Best B2B Marketing Strategies for 2025 ⁠