In 2024 we’ve published 89 podcast episodes between the Digital Marketing Podcast by Thinkplus and The Dojo, our weekly marketing news series.

Over the past year, these episodes have been listened to thousands of times by thousands of listeners around the world.

But not everyone has heard them.

We’ve rounded up the top ten episodes that our wonderful audience has listened to the most this year, including repeated listens to the same episode.

If you haven’t heard them before then this is your chance to do so. And if you have, then a re-listen may just help you find that extra 5% improvement your marketing strategy needs for 2025.

Where they exist, we’ve also included the corresponding video that Tim recorded for our YouTube channel.

Enjoy!

How Google Ads Work in 2024

Google Ads has been unpredictable since early 2023. New formats like Performance Max have changed the game, and the strategies that once delivered results don’t hit as hard anymore.

But we’ve been deep in the trenches testing what works—and we’ve figured it out.

This episode is your shortcut to mastering the latest ad changes and running campaigns that perform better than ever.

How To Create the Perfect Marketing Strategy for 2025

Digital marketing strategies aren’t one-size-fits-all, and this episode explains why.

Instead of offering a generic plan, we’re sharing a 4-step framework to help you create your perfect strategy.

You’ll learn how to approach each step, adapt it to your business, and build a strategy that delivers real results.

The Best Digital Marketing Strategies for 2025

This episode dives into 5 proven digital marketing strategies that are delivering results right now.

From AI-driven search and audience segmentation to upselling tactics and video content, these strategies offer something for every type of business.

Listen in to find out how to apply them effectively and see what’s working for others.

Google Tries to Patch Things Up with SEOs After the Helpful Content Update

In this episode, we discuss Google’s blunderous attempts to speak with website owners and content creators about the Helpful Content Update. It’s unclear what the objective of Google meeting with this group was, but whatever they intended, it didn’t go well.

This is a great episode to listen to if you’re unfamiliar with the Helpful Content Update, a large and impactful algorithm change, and how it may impact you.

The Best B2B Marketing Strategies for 2025

With over 100,000 B2B leads generated, we’ve nailed down three core strategies that drive results.

This episode unpacks how to:

• Be genuinely helpful through content,
• Repurpose like a beast, and
• Approach thought leadership in a way that actually works.

These strategies are the foundation of any strong B2B campaign—build everything else on top of them.

New Google Algorithm Update + AI Overviews Hits the UK

In this episode, Tim and I talk about Google’s August 2024 Broad Core Update. These algorithm updates shake the rankings of every industry and can send some websites — mostly under-optimised or full of low-quality content — tumbling down the rankings.

Digital Marketing Lessons from Disruptive Insurance Companies

Marketing a trendy, fun product is one thing, but convincing people to buy something they need but don’t want, like insurance, is a whole different ballgame.

In this episode, we dive into the marketing strategies of three disruptive life insurance brands and unpack the lessons you can apply to your own campaigns.

If you’re a fan of high-quality marketing, this one’s a must-listen.

Listen To This Podcast If Your Website Converts at Less than 2%

After analysing over 35,000 websites in the last 10 years, we’ve pinpointed the key reasons many sites struggle to convert above 2%.

We dive into what’s holding your conversion rate back and how to break through that 2% barrier.

If you’re ready to take your conversion game to the next level, this one’s for you.

Why You Shouldn’t Be Afraid of AI PPC Tools

In this episode, we talk about how the AI integration in Google Ads is transforming PPC strategies, with automatically generated ad copy and keyword suggestions based on landing page content. When optimised, landing pages enable AI to produce more effective headlines and descriptions, boosting lead generation and overall campaign performance.

Listen To This Before Hiring a Marketing Agency

The right marketing has the power to transform a business and spark growth that changes lives. Agencies are one way to achieve this, but there are other options as well.

In this episode, we break down three key topics: how to decide between a marketing agency, freelancers, or an in-house team; how to find the right agency if you go that route; and how to get the most out of them once you do. We’ll help you make the best choice for your business.

Thank You

The entire Thinkplus team send their thanks for continuing to listen to our podcasts and we hope that, through them, you’ve been able to smash your marketing goals. But, there are huge changes ahead. The marketing battlefield is changing.

To stay ahead of these changes and the evolution of search, watch this live session with Tim and keep yourself in the know of the tactical and strategic knowledge you need to take into 2025.

Now let’s dominate 2025!