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In This Episode…
In this podcast, Thinkplus founder, Tim Cameron-Kitchen, and Jess Percival discuss Google’s upcoming large language model, Google Gemini.
Tim explains how the AI-powered tool will greatly enhance Google’s search results, potentially surpassing the capabilities of GPT4.
Gemini’s potential to integrate data from text, images, and videos means it could provide better search recommendations, which may result in fewer people clicking through to websites.
However, if businesses can provide rich, well-structured data for the Gemini AI, they could position themselves to be recommended more often in search results.
Whilst this may initially decrease overall site traffic, the traffic that does come through may be more highly qualified and ready to convert.
Key Takeaways
- Google Gemini is a next-generation large language model developed by Google, expected to outperform current language models in its AI capabilities.
- Gemini is expected to power Google’s AI tools, including its search engine, and could significantly impact the amount of traffic websites receive from informational searches.
- Potential impacts for marketers include a change in how search engine optimization operates, with a possible increased emphasis on providing Google with structured data for its search results.
- If Gemini takes more traffic away from websites by embedding more information in search results, it may alter the role of marketers to feed Google the data it requires to remain recommended in these results.
- The implementation of Gemini may increase the importance of digital PR, as publicized data could influence the responses of large language models in searches.
You can read more about Google Gemini in Tim’s blog, How Google Gemini Will Change the Future of SEO (Probably)
