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Digital PR is a marketing activity, and marketing activities should be judged primarily on their ability to bring in a return on investment (ROI). Generally, if something costs more money than it brings in, then it should be either tweaked…
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Digital PR, short for “digital public relations”, is a digital marketing strategy to increase a brand’s online presence and reputation. Digital PR agencies network with journalists, bloggers and influencers to get online coverage and increase their social media visibility….
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Loading the Elevenlabs Text to Speech AudioNative Player… The aim of fintech company Wise, formerly known as TransferWise, is simple — make international money transfers cheaper. But how do you stand out in a market with hundreds of banks and…
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Join our Senior Content Marketer, James Speyer, as he discusses the ways you can increase your B2B leads using content marketing, including: How to create lead-generating content The importance of traffic-generating content How to create high-value backlinks and more
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There’s a question we get asked a lot here at Thinkplus – “How do I get my article or website to the top of Google?” A question that involves both our love of search engine optimisation and creating great…
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You might think that poorly written copy or typos scattered about a web page are no big deal, as it’s all about the products, images and videos — but did you know that such basic errors can result in bounce…
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As we alluded to in our previous page on creating a complete marketing strategy, there are sub-strategies in marketing that require their own brainstorming sessions and tailored plans. Content marketing is one of them. And it’s an important one at…
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How to Make the First Move with Outbound Marketing Outbound marketing’s persona is confident, bubbly and straight-talking. This marketing term describes any scenario where a brand makes the first move by attempting to break the ice with their target customer….
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So, you’re dead set on writing a website blog. Awesome! But where do you start? Well, step one is deciding on your blog’s focus. After all, knowing how to write a blog post is one thing. Just keep typing away…
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