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A content marketing campaign is an online strategy that creates exposure for you and your business by building natural and high-quality backlinks. A well-structured campaign will include a variety of media such as infographics, videos and visual imagery to be used…
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Sponsored content is when you pay a publication or website to run an article. It differs from guest posting because money changes hands. It’s a type of native advertising that is designed to look at home on the publication, and…
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Content marketing is an online marketing strategy used by businesses to reach a bigger, more relevant audience. If it’s successful, it results in more leads and more sales. Sounds good, right? An effective content marketing plan ensures that when people search for…
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Every business should have a blog. Regardless of whether you’re a plumber or a digital marketing agency, your blog should be a well-tended part of your website. On this page, we’ll give you an overview of website blogs and why…
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Loading the Elevenlabs Text to Speech AudioNative Player… Guest posts are a crucial cog in the content marketing machine. They can spread the word about your awesome business and build backlinks to your website. When used properly, they can skyrocket your traffic…
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Your content marketing strategy need not be confined to the digital world. Organising real-life, offline events can do wonders for a content marketing campaign. Holding blogger events can increase your online visibility, boost your SEO and improve your brand image….
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It’s time to get a bit technical. Writing a blog post that’s useful, readable and sufficiently long is only half the battle. The next thing you need to consider is SEO (search engine optimisation). Creating SEO blog posts (search engine…
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Every business, no matter how big or small, needs a content marketing strategy. Being able to shape the public perception of your business is especially important for those only just starting out online. Without a content marketing strategy, you’re letting others…
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Sending bloggers free stuff isn’t just good for them. Organising reviews and giveaways could be awesome for kickstarting your content marketing campaign. It’s also not as easy as it sounds. Running a review or a giveaway for your products means…
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