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On August 18th 2022 Google announced that an algorithm update, called the “Helpful Content Update”, would shortly roll out. On August 25th 2022 the rollout began. It should take roughly two weeks to complete. If you’re responsible for writing…
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The Google algorithm changes on an hourly basis. It’s impossible to keep up with every change and test, but we’ve chronicled the main updates since 2011, to help you understand the type of changes Google makes, and why certain websites…
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You’ve spent weeks creating great content for your website. Visitors are landing on the right pages, but they get stuck. They leave. They don’t convert. You want to increase the number of pages they visit, but you don’t know where…
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One of the great things about the SEO community is how well we (normally) share knowledge with one another. Thanks to the hard work of many generous SEOs, you can learn how to do Search Engine Optimisation for free. All…
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Does getting to the top of Google and gaining more organic traffic from search engines feel like a dim and distant dream? Search Engine Optimisation, or SEO, is the art of improving your website’s performance so that you can gain…
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Getting your website to the top of Google is a challenge that all marketers face. Google uses over 200 different ranking factors to decide which websites appear where in the search results, and one of those is how often visitors…
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You’ve probably heard of anchor text: the visible, clickable words used to link one page to another. It’s the visible part of a hyperlink. Hopefully, you’re using anchor text within internal and external links. You may even be using it…
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Loading the Elevenlabs Text to Speech AudioNative Player… Getting visitors to your website is one thing, but keeping them there is another. Average engagement time, previously known as session duration, is a measurement in Google Analytics 4 that shows how…
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The SaaS industry is growing fast — worth $237.4 billion in 2022, – and is expected to reach $363.2 billion in 2025. As the industry grows, so do the number of SaaS products and businesses. So how can you set your…
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