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What is a Page Title?

What is a Page Title?

A page title is a short title for a webpage that appears in the browser tab and in search results. The page title describes the content of the page and helps users decide whether to click on your website link….

Posted on October 18, 2023

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How Google Gemini Will Change the Future of SEO (Probably)

How Google Gemini Will Change the Future of SEO (Probably)

May 2024 Update – Google has officially released its Generative AI feature for its search engine, called AI Overviews (formerly the “Search Generative Experience” covered below). You can learn how AI Overviews work in this post: How To Rank in…

Posted on September 19, 2023

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How to Identify Your Target Audience

How to Identify Your Target Audience

Your target audience is a huge part of your business and one of the most important marketing fundamentals. By target audience, we mean your ideal customers – the people you want to buy your product or service. Not having a…

Posted on September 6, 2023

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The 10 Best B2C Marketing Strategies for 2024

The 10 Best B2C Marketing Strategies for 2024

Loading the Elevenlabs Text to Speech AudioNative Player… Business-to-consumer marketing, more commonly known as B2C marketing, has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this,…

Posted on July 6, 2023

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Why 65% Of Businesses Aren’t Getting an ROI from Digital Marketing (Here’s How to Improve Your Marketing)

Why 65% Of Businesses Aren’t Getting an ROI from Digital Marketing (Here’s How to Improve Your Marketing)

Loading the Elevenlabs Text to Speech AudioNative Player… If you saw this headline and thought, “I’m having the same problem,” this guide is for you. At the start of 2023, we surveyed 97 small to medium-sized businesses to find out…

Posted on April 17, 2023

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Google vs Bing: Which Is Best for Traffic in 2023?

Google vs Bing: Which Is Best for Traffic in 2023?

Unless you’ve been hiding under the blankets for the last month or two (wouldn’t blame you, it’s cold out there), you’ll probably have noticed that Bing is being talked about a LOT. Some headlines have even been calling Bing Chat…

Posted on April 10, 2023

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Definitive Guide to Magento SEO (Adobe Commerce)

Definitive Guide to Magento SEO (Adobe Commerce)

Magento, now known as Adobe Commerce, is used by 8% of the world’s top 1 million eCommerce websites. Over 160,000 websites use Magento and usage of the platform doubled between 2017 and 2018. In this guide, we’ll explain how to…

Posted on September 14, 2022

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The Definitive Guide to WooCommerce SEO

The Definitive Guide to WooCommerce SEO

WooCommerce is the most popular eCommerce solution worldwide. According to Built With, 26% of eCommerce sites are created using the WooCommerce plugin for WordPress. Shopify isn’t far behind, with 20% of sites hosted on their platform.   Data from Built…

Posted on September 7, 2022

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Shopify SEO: The Definitive Guide

Shopify SEO: The Definitive Guide

Shopify is one of the biggest eCommerce platforms in the world, with nearly 4 million eCommerce sites built on the platform. Since 2020 the number of Shopify stores has grown by over 200%, meaning that getting your eCommerce store in…

Posted on August 31, 2022

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