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We’ve had a lot of feedback from you guys that you really enjoy the podcast episodes where Tim talks to the ninjas who work here at Thinkplus, so in this week’s episode of the Thinkplus Digital Marketing Podcast, Tim is very happy to welcome our very own Lozz Newton back to the podcast airwaves!

For the next few weeks, we’ll be taking you behind the scenes of some of our most successful client campaigns with the ninjas involved, sharing exactly how we achieved these remarkable results and showing you how you can do the same for your business!

In this episode, Lozz lifts the curtain on a recent bestselling book launch Facebook Ad campaign that we ran for the award-winning blogger behind Honest Mum, Vicki Psarias.

Lozz explains the strategy we used for this book launch campaign, going into detail about targeting, the use of testimonials and celebrity endorsements, setting up, testing and tracking the ads, and how to go about leveraging the most successful ad sets to maximise visibility and qualified clicks. He also explores some of the challenges of driving traffic, and tracking that traffic, when your product isn’t on your own website — in this instance, we were driving customers to Amazon which means we couldn’t add the Facebook Pixel.

We hope you enjoy this episode and don’t forget to let us know what you think by leaving us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!

Looking for more ninja advice and tips to help your business generate more leads and sales?
Join our Digital Marketing Mastermind Facebook Group, where the ninjas and other successful business owners are on hand to answer all of your digital marketing questions!

What’s next?

Want some free help to grow your business’s visibility online? Request a FREE website and marketing review now and one of our expert Marketing Consultants will analyse your website, digital marketing and competitors, and deliver you a 20-minute video with a bespoke plan to follow to reach your sales goals. The service is completely free and comes with no obligation to work with us afterwards.