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Pay Per Click (PPC) Podcasts

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8 Common PPC Mistakes (and How To Avoid Them)

8 Common PPC Mistakes (and How To Avoid Them)

PPC is more competitive than ever. According to Optmyzr, search CPCs are up 22 percent year on year. Because it’s getting more expensive, if you want to generate ROI from search advertising, you need to be on your A game….

Posted on November 25, 2024

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Google Is Artificially Inflating Your PPC Costs (#328)

Google Is Artificially Inflating Your PPC Costs (#328)

TL;DR: A recent report has revealed Google’s manipulative tactics for squeezing more money out of PPC advertisers. We’ve long suspected it, but now we have concrete evidence. It’s time to ditch the illusion of partnership and recognise Google for what…

Posted on August 27, 2024

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How To Get Qualified B2B Leads using PPC (#323)

How To Get Qualified B2B Leads using PPC (#323)

In This Episode… When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting. The key to pay-per-click advertising is always the same, no matter…

Posted on July 8, 2024

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How To Use Performance Max Like a NINJA (#318)

How To Use Performance Max Like a NINJA (#318)

In This Episode Do your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more…

Posted on May 27, 2024

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Copy This OVERPOWERED PPC Strategy in 2024 (Extra #038)

Copy This OVERPOWERED PPC Strategy in 2024 (Extra #038)

In This Episode… In this episode, Tim and Jess are joined by special guest, Nicola Tuxford, Thinkplus’s Head of PPC, to talk you through how to do powerful, high-ROI PPC in 2024. Key Takeaways The new Google feature, Performance…

Posted on November 22, 2023

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How Google Ads Will Work in 2024 (#295)

How Google Ads Will Work in 2024 (#295)

In This Episode… Google Ads has changed a lot since the start of 2023. Things that used to work aren’t working as well. New ad formats, like Performance Max, have appeared and you’re not getting the same results. But don’t…

Posted on September 25, 2023

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The Importance of PPC in an AI Search World (#286)

The Importance of PPC in an AI Search World (#286)

In This Episode… With more AI being used in search results, we expect that PPC will become an even more important tool in the marketer’s toolbox. But how can you compete when everyone can make ads using AI? In today’s…

Posted on July 17, 2023

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YouTube Ads Scandal…and More Marketing News (Extra #018)

YouTube Ads Scandal…and More Marketing News (Extra #018)

In this episode… Join Tim and Jess as they discuss the huge news about YouTube’s billion-dollar ads blunder, Twitter’s rate limit, Meta’s new Threads app and how people are using Bing Chat now the AI hype has slowed down. You…

Posted on July 5, 2023

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#241: Reduce Your CPA by up to 87%

#241: Reduce Your CPA by up to 87%

In This Episode… Tim looks into the success of our agency’s UK Paid Media Awards-winning campaign for The Tool Store Canada, a bricks-and-mortar store with an expanding digital presence. The target of the campaign was to double monthly sales using…

Posted on May 23, 2023

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