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In this episode of the Thinkplus Digital Marketing Podcast, Tim is joined by the in-house Pay Per Click (PPC) Ninja Dream Team, Lizzie Cross (Head of PPC) and Lenka Stefanakova (PPC Team Leader).

If you’re currently running PPC ads or are in the process of setting up your campaigns then this episode is a MUST listen to make sure your ads are super-slick and ninja optimised to ensure the very best results for your business!

What can you expect to learn from this podcast episode?

Tim, Lizzie and Lenka take a deep dive into what makes an effective PPC campaign. As two ninjas that spend their entire work lives setting up, optimising and running ridiculously awesome PPC campaigns for our clients, there isn’t much that these two haven’t seen or dealt with before in the work of PPC!

Here are some of the things Tim asks the ladies during this episode:

• What are the common mistakes people are making with their PPC campaigns? (and how to avoid/fix these mistakes in your own campaigns)
• Where is the ‘low hanging fruit’ in PPC? i.e. the areas where YOU can improve YOUR campaigns quickly and easily with super-fast results!
• How to improve the performance of PPC campaigns over time — monitoring, tweaking and amending campaigns
• How to effectively split-test your Google Ads
• Other hints and tips for successful PPC campaign optimisation

As always, let us know what you think — drop us a line on Facebook, Twitter or Instagram @ExposureNinja and if you enjoy the show, please leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!

If you’ve got more questions or want a space to brainstorm ideas with other small business owners and get your burning digital marketing questions answered by the ninjas themselves, then you can also join our Digital Marketing Mastermind Facebook Group.

What’s next?

Our Google Adwords management is focused on reducing CPA, increasing conversions and generating higher ROI for our clients. If you fancy a piece of that action, then you should definitely request your FREE website plan from one of our expert marketing strategists. We’ll even give you a step-by-step plan to increase your traffic and sales from Google and social media! The service is completely free, rated extremely highly by users and comes with no obligation to work with us afterwards. All Thinkplus marketing plans are SEO-optimised and conversion optimised.