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In This Episode…

Did you know there’s a 176-page document from Google explaining everything they look for in a quality website?

176 pages.

And it all comes down to four things – Experience, Expertise, Authority and Trust.

I’m pretty sure I know what you’re thinking.

But what does this actually mean? How does Google track these things? And how can I find time to read 176 pages about this!?

Never fear – in today’s video and podcast, Tim will be talking about the key things you need to know about E-E-A-T and the Search Quality Rater Guidelines.

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