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In This Episode…
Are you ready to take your business to new heights through content marketing in the next six months? Don’t worry; we’ve got you covered with four types of content marketing that will level up your marketing efforts — but only if you use them effectively.
Before we dive in, let’s establish a crucial foundation — knowing your audience. To maximise the effectiveness of any content type, you must understand who you’re targeting. If you haven’t already, check out our video on finding your audience in six questions and come back once you’ve mastered that.
Video Marketing
Let’s start with the most time-intensive but incredibly rewarding content type — video.
While making videos may seem daunting, they have the potential to skyrocket your business.
Take Kylie Cosmetics, for example, one of the fastest-growing makeup brands globally. Their YouTube and social media video content is exceptional. A mere 11-minute makeup tutorial — essentially an ad for Kylie’s 24k Birthday Collection — garnered a staggering 4.4 million views.
This success stems from understanding their audience’s desires and providing them with what they want — the chance to emulate Kylie’s style by purchasing her products.
B2B businesses can also leverage videos by addressing customer questions and providing valuable insights that are better conveyed visually. Look at Monday.com, whose workflow tutorials, cleverly presented as the “Monday.com Academy,” cater to their niche audience effectively.
eBooks and Lead Magnets
While videos pack a punch, not everyone has the time to create them.
Enter eBooks, an excellent alternative. But remember, not all eBooks are created equal. To make an impact, your eBook must be customer-centric, addressing their pain points and providing valuable solutions.
Take our client, for example, who we worked with to create a 14-page eBook focusing on the charity sector for an industry conference. By aligning with the conference theme and targeting a specific audience, they successfully generated interest and established themselves as experts.
Moreover, eBooks allow you to capture email addresses, enabling you to follow up with automated email sequences related to the eBook’s topic, ultimately leading to relevant calls-to-action for your products or services.
Blog Content
Next up, the mighty blog.
We can’t stress enough the power of blogs in driving organic traffic, boosting sales, and increasing revenue.
Golf Course Lawn Store, a client of ours, experienced an incredible organic traffic increase of 108%, a sales increase of 88%, and a revenue increase of 135% due to our blog content. By creating informative articles addressing lawn care concerns, we captured the attention of potential customers who were seeking solutions to their problems.
Through these blogs, we weren’t focused solely on sales; instead, we provided genuine advice, positioning our client as a trusted advisor. But don’t overlook the opportunity to incorporate relevant calls to action within your blog content, which can guide readers towards a purchase.
Email Marketing
If time is of the essence, there’s nothing quite as explosive as a well-crafted email campaign. However, building a healthy mailing list is crucial for success in this area.
Once you have a solid foundation, the potential is enormous. We’ve achieved remarkable results with email campaigns, such as increasing a client’s open rate from 9% to a massive 51% and generating $230,000 in revenue for an eCommerce business.
The key lies in segmenting your audience and delivering tailored content that resonates with their interests and needs. Automation plays a vital role in this process, allowing you to send personalised messages based on visitor actions and preferences.
Final Thoughts
Ultimately, the most effective strategy involves utilising all of these content types and more. By focusing on creating content that truly serves your audience rather than just churning out content for the sake of it, you’ll set yourself up for explosive growth in the next six months.
So, are you ready to blow up your business with content marketing? With videos, eBooks, blogs, and email campaigns, you have a diverse toolkit at your disposal. Understand your audience, create compelling content, and watch your business soar to new heights. The next six months are yours for the taking!
