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  1. Action Points

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Finding the right marketing partner is crucial for business growth, but choosing between an agency, freelancers, or building an in-house team can be confusing. In today’s video and podcast, we explore the pros and cons of each option and help you determine which is best for your specific needs and business stage.

I’ve seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives.

Today we’re going to talk about three main things you need to consider before making your choice:

  • How to know whether or not you should choose a marketing agency, freelancers or building an in-house team
  • If you do choose to go the agency route, how to find the right one
  • And, if you find the right one, how to get the most out of them.

Action Points

  • Evaluate your needs. Determine if you require a specific set of tasks, a dedicated team, or specialised marketing expertise across multiple areas.
  • Consider your budget. Freelancers offer flexibility and lower costs, while in-house teams provide control and long-term consistency. Agencies, on the other hand, offer a blend of expertise and cost-sharing.
  • Research potential partners. Focus on finding agencies or freelancers who specialise in your specific needs, rather than generalists offering a broad range of services.
  • Communicate openly and honestly. Establish clear expectations, provide regular feedback, and involve key stakeholders to ensure a collaborative and successful partnership.
  • Trust your partners. Give them the resources and freedom to experiment and be bold. When something works, invest more to amplify those results.

Ultimately, the best marketing partner for you will depend on your unique circumstances and goals. By carefully considering these factors, you can make an informed decision and achieve greater success in your marketing endeavours.

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