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So many startups treat the pursuit of funding as their primary goal, rather than creating a profitable marketing funnel that allows them to scale. Jessica Mah, CEO of inDinero, has done both and learned the hard way that, when it comes to growth, nothing beats a profitable business with a scalable marketing funnel.

In this episode, she takes us through inDinero’s story from inception to success via some very rocky times. She shares her ‘boom to bust’ experience, the decision to pivot inDinero’s offering, and takes us behind the scenes of their current marketing funnel (Clue: their website’s CTA will surprise you).

If you’re a SaaS business, service company, a startup, you’re seeking funding, or you just want to generate more leads, you’ll find Jessica’s story inspiring and cautionary in equal measure. Enjoy!

Want some free help to grow your business’s visibility online? Request a free bespoke digital marketing review and plan from one of our expert Marketing Consultants and we’ll deliver you a 20-minute video that shows you exactly how to generate more leads and sales through your website by increasing its visibility.