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Many businesses make the mistake of targeting their marketing efforts to a broad audience. It’s easy to see why; you want to introduce as many potential customers as you can to your brand. But, when reaching out to eager consumers, you should really aim to reach out to one single individual: your target person, or ‘avatar’. Failing to clearly identify an avatar will result in diffused information and, ultimately, plenty of wasted money. You will speak to no-one, because you are trying to talk to everyone.

In this episode of the Thinkplus Digital Marketing Podcast, we chat to business coach and best-selling author Shweta Jhajharia of Growth Idea, who tells us which key questions businesses must ask themselves in order to create and market to their ideal customer avatar.

To download Shweta’s customer avatar questions, click here.

What’s next?

Need help defining your ideal customer avatar? Request a FREE website and marketing review now and one of our marketing Ninjas will analyse your website, digital marketing and competitors, mapping out a bespoke plan to follow to reach your sales goals. The service is completely free and comes with no obligation to work with us afterwards.