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May 2024 Update – Google has officially released its Generative AI feature for its search engine, called AI Overviews (formerly the “Search Generative Experience” covered below). You can learn how AI Overviews work in this post: How To Rank in Google’s AI Overviews.
In This Episode…
In this episode, Tim and Jess are joined by Dale Davies (Thinkplus’s Head of Marketing and former Head of SEO) as they talk about creating an unbeatable SEO strategy for 2024.
Key Takeaways
- It’s important to regularly review your SEO strategy and make necessary updates based on changes in the SEO landscape.
- Keyword research remains a fundamental part of an effective SEO strategy, helping to identify strengths, weaknesses, and areas for potential growth.
- Understanding and optimising for Google’s Search Generative Experience (SGE) will become increasingly crucial for SEO, as this AI-driven Google feature is predicted to dominate future search results.
- Ranking well in SGE will likely require a solid foundation of good technical SEO as well as a new layer of optimisation tailored specifically for SGE’s AI algorithm.
- SEO strategies should be adaptable and prepared for continuous changes in tracking and attribution due to evolving privacy laws and technology updates.
What to Watch Next
What to Listen to Next
- Everything You Need to Know about Content Marketing (#274)
- 615% Organic Traffic Increase With SEO and Content (#288)
- Create Content That Gets EXPLOSIVE Results (#281)
- Copy the Content Strategy Behind a $33M SaaS Exit (#256)
