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Facebook Apps expand the marketing potential for every page used by businesses. They’re great for gathering information, building brand awareness, driving user engagement and generating leads for future sales. Every social media marketer needs to know the best one for…
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Facebook is the undisputed king of social media advertising, and with over $11.4 Billion spent on advertising on the network in 2015, it doesn’t show any sign of slowing down any time soon. Getting the most out of your business’s…
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Live-Tweeting events, TV shows and conferences that your audience is already engaging with is like joining their conversation at a party. It gives you a chance to communicate your brand’s opinion and get on people’s radars. For business-to-business Tweeters, Tweeting…
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Setting up a Facebook Page for your business is now a basic and necessary requirement for every company looking to utilise social media for a combined brand awareness and advertising campaign. You only need to spend five minutes searching for…
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Before the first Tweet is sent and Facebook update is published, it’s important to understand the tone and voice of your business. By tailoring your brand’s voice you can better connect with your target audience and improve the chances of…
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Businesses have been using Twitter as an effective tool for lead generation and customer service ever since the service was launched in 2006, and creating an account on the network is now a fundamental necessity for every company hoping to…
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Instagram is fast becoming one of the most important social networks for businesses and advertisers thanks to the rapid rise in followers the service has seen over the past few years. Between 2013 and 2014 the user base grew by…
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Creating a blog for a business has become one of the most adopted marketing strategies of the past decade. This increased consumption of digital information has become easier as people now have the whole online world in their pocket thanks…
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Every month 1.8 million users log onto Facebook to check in with their friends, organise meetups, and share the latest funny cat picture that’s got everyone laughing. For business owners, Facebook’s News Feed is a perfect commercial platform from which…
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