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We marketers all have the goal of generating leads for the business we work for. More importantly, we need high-quality leads that are likely to convert. Here are some of the top lead generation strategies you should be using in…
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Why on earth would you need to use a lead magnet in marketing?! Lead isn’t even magnetic. We’re not on about lead magnets in the literal sense, though. We’re talking about a smart marketing tool you can use to boost…
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In the marketing industry, there’s a lot of jargon floating around — we get it. Some terms are more useful than others, and knowing what a marketing funnel is is essential to understanding how your customers think. From first hearing…
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A call to action (CTA) is a key element of any marketing or advertising campaign. The CTA tells your audience what you want them to do — buy a product, sign up for a service, or take another action. Without…
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If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant…
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Typing “what are the fundamentals of marketing” into Google brings you a confusing list of results. Some results mention the four Ps of marketing, some the seven Ps and others the seven Cs — so which is it? All these…
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Loading the Elevenlabs Text to Speech AudioNative Player… The word “marketing” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote…
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Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and…
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It’s the question on the lips of every business owner, CEO and more… How are we going to grow as a company? Admittedly, it’s a big question. Ads? Social media? Sales? A shocking publicity stunt? Any marketer could give you…
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