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Ultimate Guide to Marketing an Ethical Business

Ultimate Guide to Marketing an Ethical Business

61% of consumers consider company ethics and values before making a purchase. 61% That’s no small segment of your customer base. If you’re an ethical business, you want to know how you can reach these people and beyond, without looking…

Posted on June 29, 2023

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What Marketers Need to Know About Google I/O 2023

What Marketers Need to Know About Google I/O 2023

Google’s yearly I/O conference is the place to be…or at least…the live stream to watch if you want to be up to date on all the upcoming changes to Google search. And boy, were there a lot of industry-changing announcements…

Posted on May 26, 2023

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How to Perfectly Pitch a Digital Marketing Agency to Your Boss

How to Perfectly Pitch a Digital Marketing Agency to Your Boss

Pitching a digital marketing agency to your boss can feel daunting. “What if my manager loves the idea but other decision-makers aren’t sure?” “What if we can’t make the budget work?” “What if they don’t like the agency?” “What if…

Posted on April 20, 2023

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Why 65% Of Businesses Aren’t Getting an ROI from Digital Marketing (Here’s How to Improve Your Marketing)

Why 65% Of Businesses Aren’t Getting an ROI from Digital Marketing (Here’s How to Improve Your Marketing)

Loading the Elevenlabs Text to Speech AudioNative Player… If you saw this headline and thought, “I’m having the same problem,” this guide is for you. At the start of 2023, we surveyed 97 small to medium-sized businesses to find out…

Posted on April 17, 2023

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The Revenue-Increasing Guide to Google Analytics 4

The Revenue-Increasing Guide to Google Analytics 4

Are you thinking about the move to Google Analytics 4? If you’re not, you should be. On 1st July 2023, standard universal analytics properties (what you’re probably using now) will stop processing data, and you’ll need to be using Google…

Posted on February 28, 2023

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How to Plan Your Marketing Budget

How to Plan Your Marketing Budget

Are you ready to tame your marketing spending? Well, buckle up, as it’s going to be a wild, fast-paced ride…through goal setting and spreadsheets. You might be feeling a little extra pressure this year. After all, there’s a lot of…

Posted on February 6, 2023

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How to Increase Your Website’s Views per User

How to Increase Your Website’s Views per User

You’ve spent weeks creating great content for your website. Visitors are landing on the right pages, but they get stuck. They leave. They don’t convert. You want to increase the number of pages they visit, but you don’t know where…

Posted on August 4, 2022

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5 Digital Marketing Strategies for IT Support Companies

5 Digital Marketing Strategies for IT Support Companies

In today’s world, IT support companies are becoming increasingly important. This also means that there’s been an increase in the number of these companies. So how can you set yourself apart from the rest of the crowd? This guide covers…

Posted on July 15, 2022

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SHEIN’s Digital Marketing Strategy

SHEIN’s Digital Marketing Strategy

Loading the Elevenlabs Text to Speech AudioNative Player… Shein’s marketing strategy uses aggressive pricing and discount codes to market a huge product selection via its website, driving huge volumes of traffic from social media. Shein has a huge following on…

Posted on July 13, 2022

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