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In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Thinkplus.

This week the spotlight is on:

  1. The Impact of ChatGPT Search on Marketers
  2. The Viral Power of Crumbl Cookies

The discussion begins with OpenAI’s new web search feature integrated into ChatGPT, which is now available for pro users.

The conversation dives deep into the implications of this feature for businesses, potential shifts in search engine dominance, and the importance of Bing optimisation alongside Google SEO.

The second part of the episode highlights the success of Crumbl Cookies, emphasizing the power of effective branding, scarcity marketing, and visual appeal in building a strong, influencer-driven presence.

The podcast wraps up with actionable recommendations for marketing managers and business owners on leveraging AI and enhancing visual branding to drive results.

This week we talk about:

  • The Impact of ChatGPT Search on Marketers
  • The Viral Power of Crumbl Cookies

Timestamps

00:00 – The Impact of ChatGPT Search on Marketers
32:38 – The Viral Power of Crumbl Cookies

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