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In This Episode…
In this episode, Tim and Jess as they’re joined by special guest, Luke Nicholson, Thinkplus’s Head of Content Marketing, to talk about how to do powerful, high-ROI content marketing in 2024.
Key Takeaways
- Adapting to SEO and new mechanisms of content discovery (like Google’s Search Generative Experience) are crucial to creating a powerful content marketing strategy in 2024.
- With AI becoming increasingly popular, content marketers should focus on providing valuable and engaging content to users.
- AI-generated content may not be adequate alone, as it still requires human guidance for context and relevance.
- The usage of ChatGPT has increased in content marketing, but it’s still important to understand the value of the content for the user.
- Despite the rise of AI, maintaining a website remains essential for businesses to ensure visibility and credibility in the market.
What to Watch Next
What to Listen to Next
- Everything You Need to Know about Content Marketing (#274)
- 615% Organic Traffic Increase With SEO and Content (#288)
- Create Content That Gets EXPLOSIVE Results (#281)
- Copy the Content Strategy Behind a $33M SaaS Exit (#256)
