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In This Episode…
In this episode, Tim and Jess are joined by three special guests to discuss and predict how digital marketing will change (especially SEO) in 2024.
Key Takeaways
- The introduction of generative AI (Google’s Search Generative Experience, specifically) into Google’s search results is expected to significantly change the digital marketing landscape by personalising search results much more intensely, targeting users with tailored results based on personal data and preferences.
- Quality content creation will be more significant, as simply reiterating existing information may not be enough to rank well in Google’s new algorithm.
- The use of AI in generating content, both written and visual, is set to increase, but there are risks associated with this approach, including misrepresentation of products and services, expectation mismatches, and authenticity issues.
- Massive changes are expected in advertising as well, as consumers are likely to demand perfect solutions tailored to their needs, ads that reflect value for money, and more authentic, less manipulative promotional strategies.
- Business activities like SEO and PPC may need to be more audience-focused rather than relying purely on search data, with increasing importance placed on multi-channel and omnichannel marketing.
What to Watch Next
What to Listen to Next
- How to Get Buy-in For Your Marketing Strategy (#300)
- Copy This OVERPOWERED PPC Strategy in 2024 (Extra #038)
- Copy This UNBEATABLE SEO Strategy in 2024 (Extra #037)
- Copy This POWERFUL Content Marketing Strategy in 2024 (Extra #36)
- How to 10X Your Conversions (Like a $5M Business) (Extra #034)
