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“Brat Summer” and the Power of Branding | ft. Claire Carlile (Dojo #28)

“Brat Summer” and the Power of Branding | ft. Claire Carlile (Dojo #28)

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about: Branding and pricing lessons from consumer goods…

Posted on August 8, 2024

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How To Capture (and Convert) Leads at Events (#325)

How To Capture (and Convert) Leads at Events (#325)

Struggling to get a good ROI from events? Here’s our digital marketing led approach and how you can use it to boost your event ROI.

Posted on August 6, 2024

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Will SearchGPT and Bing AI Change the Game or Flop? (Dojo #27)

Will SearchGPT and Bing AI Change the Game or Flop? (Dojo #27)

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. Today we talk about: What’s going on in the world of Bing’s AI search? OpenAI reveals SearchGPT Timestamps 00:00 – Intro 01:15 –…

Posted on August 2, 2024

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THIS Part of Your Funnel (Probably) Sucks (#324)

THIS Part of Your Funnel (Probably) Sucks (#324)

In This Episode… You’ve spent a tonne of money on marketing. You’ve got: Great PPC ads A shiny new website Amazing downloadables But…you’re not getting the conversions you expected. You’re not alone — we see this situation a lot. So,…

Posted on July 29, 2024

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Are YouTube Ads a Secret Weapon for SMEs? (Dojo #26)

Are YouTube Ads a Secret Weapon for SMEs? (Dojo #26)

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Google updates: AI Overviews, Ads, YouTube Dyson’s success in more than just vacuums Cookies are here to stay…

Posted on July 26, 2024

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How to Differentiate Your Brand in an AI World | ft. Max Denning (Dojo #25)

How to Differentiate Your Brand in an AI World | ft. Max Denning (Dojo #25)

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about: Hubspot’s 2024 State of Marketing Etsy…

Posted on July 19, 2024

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LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey

LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast, and we talk about: Dark…

Posted on July 12, 2024

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How To Get Qualified B2B Leads using PPC (#323)

How To Get Qualified B2B Leads using PPC (#323)

In This Episode… When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting. The key to pay-per-click advertising is always the same, no matter…

Posted on July 8, 2024

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How To Disrupt a $273 Billion Industry…with Basic Marketing (#322)

How To Disrupt a $273 Billion Industry…with Basic Marketing (#322)

In This Episode… Every day, marketing managers contact us from businesses in traditional, “boring” industries They’re desperate to shake up these industries and they want to know 2 things: Is it possible? How to do it Today we will look…

Posted on July 1, 2024

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