Get Weekly Marketing Tips
Join 30,000+ marketers and get the best marketing tips every week in your inbox
May 2024 Update – Google has officially released its Generative AI feature for its search engine, called AI Overviews (formerly the “Search Generative Experience” covered below). You can learn how AI Overviews work in this post: How To Rank in Google’s AI Overviews.
In This Episode…
SEO in 2024 is going to be a battleground. Are you ready for it?
Listen in and learn how SEO will work in 2024.
Key Takeaways
- Tim discusses three major changes in SEO, namely the rise of AI and SGE, the increased ranking of short content, and the introduction of Google Perspectives.
- AI and SGE (Search Generative Experience) are revolutionising how search engines present their results, providing users with AI-powered snapshots before a list of links and allowing for more conversational queries.
- Google is beginning to reward shorter content as it can often provide information more efficiently, contrasting the previous trend of lengthy, comprehensive guides.
- Google Perspectives is a new feature currently visible on mobile in the US that presents user-generated content, such as forum discussions and individual perspectives, for searches.
- To adapt to these changes, Tim suggests experimenting with SGE results, considering the length of content needed to provide valuable information when creating new content, and exploring how to incentivise users to generate content about your brand.
What to WATCH Next
What to LISTEN to Next
- How to Rank in Google’s Search Generative Experience (SGE) (#301)
- Digital Marketing Predictions for 2024 (HUGE Change Coming) (Extra #039)
- Copy This OVERPOWERED PPC Strategy in 2024 (Extra #038)
- Copy This UNBEATABLE SEO Strategy in 2024 (Extra #037)
- Copy This POWERFUL Content Marketing Strategy in 2024 (Extra #36)
