Contents

EN Underline
  1. In This Episode...
  2. What to WATCH Next
  3. What to LISTEN to Next
  4. What to READ Next

Get Weekly Marketing Tips

Join 30,000+ marketers and get the best marketing tips every week in your inbox

In This Episode…

Every week, the marketing landscape changes and marketing managers, directors, and business owners try their best to stay up-to-date.

The Dojo, a brand-new podcast series by Thinkplus, is here to turn the latest marketing news and trends into marketing tasks you can follow.

Listen in and be sure to email us at hello@thinkpluss.com to let us know what you like (or don’t!) about our new series.

Key Takeaways

  • The Dojo, a new podcast series by Thinkplus, aims to keep marketing managers, directors and business owners updated with the latest marketing news, trends and strategies that they can apply to their business.
  • There is a new trend in the marketing landscape involving alternative ways that people search for products and services besides Google. Some companies like Perplexity AI are looking to compete directly with Google by offering a new search method.
  • The use of humour in advertising is becoming increasingly popular again, prompting the Cannes Lions Advertising Award show to add a humour category. The trend suggests that audiences appreciate and respond to brands that use humour effectively in their advertising.
  • Despite the rise of humour in advertising, it’s crucial for brands to remember that the goal of advertising is to promote and sell a product rather than merely to entertain. Humour should be used strategically and contextually, and it may not be suitable for all brands or products.
  • Businesses should not entirely delegate observation of marketing trends to their marketing team; as these trends and changes in AI technologies may have broader implications, it’s advisable that the business owner or leader also keeps abreast with these changing trends and technologies.

What to WATCH Next

 

What to LISTEN to Next