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In This Episode…
In this episode, Tim and Jess are joined by special guest Andrea Iliffe, Thinkplus’s Head of Sales, to talk you through how you can effectively scale and grow your marketing in 2024.
Key Takeaways
- The first step to scaling marketing is setting a realistic and achievable goal that aligns with your business’s growth targets and the marketplace conditions.
- Before scaling, fix any issues and unblock any constraints that are keeping your business from growing; you may need to reassess your goals during this process.
- To identify areas of high leverage, focus on improving conversion rates, leveraging email marketing, and increasing average order value. Remember that scaling does not always equate to simply increasing budgets.
- Understanding the customer journey is key, making sure you capture and nurture leads effectively. Not every visitor is ready to purchase immediately, so invest in strategies that guide prospects into and through your sales funnel.
- Even so-called ‘boring‘ businesses can be successful in marketing by focusing on the impacts and results they generate for clients. Highlighting these elements can create a passionate narrative that sets your business apart from competitors.
What to Watch Next
What to Listen to Next
- Digital Marketing Predictions for 2024 (HUGE Change Coming) (Extra #039)
- How to Get Buy-in For Your Marketing Strategy (#300)
- Copy This OVERPOWERED PPC Strategy in 2024 (Extra #038)
- Copy This UNBEATABLE SEO Strategy in 2024 (Extra #037)
- Copy This POWERFUL Content Marketing Strategy in 2024 (Extra #36)
