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Are AI Shopping Assistants The Next Big Threat to eCommerce? (Dojo #41)

Are AI Shopping Assistants The Next Big Threat to eCommerce? (Dojo #41)

Discover how Perplexity’s AI shopping assistant and Google’s AI overview ads are transforming digital marketing beyond 2025.

Posted on November 22, 2024

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ChatGPT Search — The Ranking Factors We Know So Far (#339)

ChatGPT Search — The Ranking Factors We Know So Far (#339)

In This Episode… ChatGPT’s 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of new…

Posted on November 18, 2024

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Everything We Know About the November 2024 Core Algorithm Update So Far (Dojo #40)

Everything We Know About the November 2024 Core Algorithm Update So Far (Dojo #40)

In This Episode… In this week’s episode of The Dojo, Tim Cameron-Kitchen, Jess Percival, and Dale Davies dive into the secrets of virality, what’s happening with Google’s November 2024 core algorithm update, and how to make the most of gift…

Posted on November 13, 2024

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The Best Digital Marketing Strategies for 2025 (#338)

The Best Digital Marketing Strategies for 2025 (#338)

 Today we’ve got 5 different types of digital marketing strategies to share with you. These are tried and tested strategies that are working right now for Thinkplus clients and our portfolio companies. And there’s a lot of variety…

Posted on November 11, 2024

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ChatGPT Search is using BING?! – Everything We Know So Far… (Dojo #39)

ChatGPT Search is using BING?! – Everything We Know So Far… (Dojo #39)

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Thinkplus. This week the spotlight is on: The Impact of ChatGPT Search on Marketers The Viral Power of Crumbl Cookies The discussion begins with OpenAI’s new…

Posted on November 7, 2024

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The Best Local SEO Strategies for 2025 (#337)

The Best Local SEO Strategies for 2025 (#337)

In This Episode… Whether you’re a large multinational brand with tons of locations or you’re a single location business, the world of local SEO is evolving fast and you need to keep up. Not to brag, but the team at…

Posted on November 6, 2024

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Google’s AI Overviews to Reach 1 Billion Users by Year-End (Dojo #38)

Google’s AI Overviews to Reach 1 Billion Users by Year-End (Dojo #38)

Tim, Dale and Jess discuss a big week for AI, IKEA’s new face of gaming and why we might want to stop calling it SEO.

Posted on November 1, 2024

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Why GEO is the New SEO (and How It Works) (#336)

Why GEO is the New SEO (and How It Works) (#336)

GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand. Previously, if we wanted to find something out, we’d go straight…

Posted on October 27, 2024

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AI Overviews Hit 70%+ Coverage – What’s Your Strategy? (Dojo #37)

AI Overviews Hit 70%+ Coverage – What’s Your Strategy? (Dojo #37)

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Thinkplus. This week we talk about: Legal topics have the most AI Overviews – and you’re next Google’s AI Overviews fail to answer 43% of financial…

Posted on October 25, 2024

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